6 Ways to Improve Your Online Engagement
As the premier digital marketing and social media consultancy UK businesses can call upon to deliver great results, we know that a brand’s biggest chances of success online comes when they have passionate brand ambassadors spreading the word about them online. This is because potential customers seeing these ambassadors and the good things they have to say about your company will feel more confident about buying from your business. The more you can get people to engage with your content then the more exposure you’ll get online, so it is important that you create great content and make a real effort to promote engagement on your platforms.
In addition though, you can also check out the list below for six further ways to improve your customers' activity and engagement with your business, and grow your brand’s reach online as a result.
Social Media Consultancy UK Businesses Trust - Engagement Tip #1:
Interact with your audience through social media
Outings or event weakening fees can help you to promote your products or services or draw interesting people to your website. Also, offering promotions on a weekly basis through Twitter or Google+, can lead to more social interaction, and get potential clients exposed to your products or service. You can also establish a following on Facebook. Some event goers may also download specialised products to make their social event efficient. The last thing you want is to get a new customer!
Social Media Consultancy UK Businesses Trust - Engagement Tip #2:
Pick a clever event
The last thing you want is for your event or party to become a multi-step marketing campaign. Everyone is somebody's friend who can provide your product or service, and getting a follow on email list is a great way to seal the deal.
Social Media Consultancy UK Businesses Trust - Engagement Tip #3:
Find a way to partner your company
Partner exchanges are a great way to become a part of your audience. You can partner by offering a giveaway of products, converting a show or location to a fundraiser, and use your event to promote your partner through press releases, social media profile pages, blog posts, etc. Many times the list of attendees is free and the venue is free or affordable. For a partnership to work, you need to make the exchange beneficial to you and the partner provider.
Social Media Consultancy UK Businesses Trust - Engagement Tip #4:
Offer free samples
If you cannot afford to offer a free sample, you can try conducting a survey to gain some feedback. Ask your participants to provide a quote for making a purchase to qualify the potential customers. If you do not have a chance to collect information, offer them free periodical surveys. For example, ask your clients how they like your product after using it for thirty days.
Social Media Consultancy UK Businesses Trust - Engagement Tip #5:
Name badges
Do you have your customers' names in your database? Why not get a company together to make your customer's name a badge? Customers in your database would love it if the name on their badge matched something that they do. You are able to get a database that is your customer's name!
Social Media Consultancy UK Businesses Trust - Engagement Tip #6:
Get them involved with your brand
One great way to get your customers involved in your brand is to have them perform in promotions. Example could be if you conduct a fundraiser for the United Way, you can wear company t-shirts to your company's trade show, and have your customers wear their T-shirts, make sure to ask your customer for permission from your customer if they "step out of character.'' Make sure your customers all wear their t-shirts with your business information, that way they will work harder! Many times when it is time for an event you have your customers engage, since you already have the employee involvement.