Data science is not a single discipline: it's actually a set of processes, methodologies, technologies, and tools, which come together in a way that enables us to gather knowledge and perform analyses. The best Newcastle marketing agency will utilise data science to understand their client’s target audience, and to inform their marketing strategy. Useful insights about the client can be gleaned, and the marketing agency can take action to directly and predictably affect the behaviour of a client base.
Consulting a Newcastle marketing agency which specialises in data science can be of real value to your business. Data analysis will help you to understand your target audience’s behaviour, therefore enabling you to create content which engages them, or run a PPC campaign that they will click on, as the case may be. Data is useful as it’s the truth, and it can deliver results in your marketing efforts. However, it’s rare to find a Newcastle marketing agency who has real knowledge of data science.
In digital marketing, understanding your target audience’s behaviour, knowing their desires and fears, is well-known to be crucial. Most companies know that they need to collect information on their audience, yet they aren’t sure how to do so. Guessing what your audience will do isn’t likely to deliver any concrete results, such as increased engagement on Instagram or more leads per click. To achieve concrete results, it’s wise to enlist the help of a reputable Newcastle marketing agency who have a consistent track record.
If you’re a business of any kind, you probably know that it’s essential to understand what kind of product/service your target customers want to buy, and how they are likely to react to your website content, social media channels or app. Yet understanding your customer base’s desires isn’t as simple or intuitive as you might think. Many brands fail to successfully portray their brand message in their social media posts, for instance, or fail to successfully optimise their website for SEO. This is where you can really save time and money, in the long term, by engaging a well-respected Newcastle marketing agency.
A professional marketing agency with data science know-how will use a proven strategy to work out:
Who your likely customers are
How these customers react to a product/service of your type
Which techniques need to be deployed to reach a specified goal
Once you have insights from concrete facts and figures, your marketing campaign can really move forwards. The best Newcastle marketing agency at your disposal will provide a data-informed strategy, which can meet the measurable objective or goal you agree with them. This objective might be gaining X amount of followers on Instagram over a given timeframe, X amount of website traffic and/or sales in a certain period, or a defined number of clicks per lead. Whatever the objective, if you follow the data, you are highly likely to see results.
When working with any Newcastle marketing agency, it’s crucial to do your homework. This means asking the agency the right questions; do they have facts and figures to back up their promises? If they promise 100% more clicks per lead, do they have a proven, results-oriented strategy to reach this goal? If not, then you should reconsider hiring them, as you may end up wasting money when they don’t deliver results.
Data science can be used in any aspect of marketing, from PPC bid management to creating beautiful artwork that gains likes on Instagram. It’s a case of gathering the data and knowing how to deploy it to achieve your goals in a marketing campaign. This is where a data-driven Newcastle marketing agency can help your business to achieve the success of which it’s capable. To summarise, these are the steps a good marketing agency should use to achieve results for your business:
The first step in winning new clients is understanding why your current marketing efforts are not working well.
The second is devising a strategy to achieve your objective, whether that’s more sales or more likes, for instance.
The third is actually putting that plan into motion;
and fourthly, monitoring and amending that plan as appropriate.
Reach out to a trusted Newcastle marketing agency if you have any questions about your marketing efforts in any domain.