There are a variety of social media posting tactics that you can use to promote your business, on platforms including: LinkedIn, Facebook, Twitter, Instagram, Flickr and more. However, while there are many different social media posting tactics, there are only basically two types of social media accounts:
• Personal - An account for your own personal thoughts, acquaintances and friends
• Business - An account used to promote your business, professional relationships, or those of your employer.
Choosing the correct social media posting tactics, content material, tone of voice and timing is a key component of good social media management. Posting something to the wrong account may do no harm to your business - on the other hand the consequences might be disastrous, so you really must be careful to keep the two accounts separate, be aware of which account you’re posting from, and behave accordingly.
Knowing when to post your content is a key part of success or failure in social media marketing. Even if you’re using all of the right social media posting tactics, using them at the wrong time of day won’t help you reach your goals at all. Pick the right times of day however, and you really maximise the amount of exposure your content gets.
When you want to try out a new posting time, it may be better to post it in your personal profile. That way you can see if this new social media posting tactic works without posing any risk to the actual business account you intend to use it with. This way, your business profile only ends up posting when you want it to, and using social media posting tactics and timings that you are sure will work.
You can also add tags to your posts, which provide the broader context when you read them. Tags allow you to add information about the post, such as its location, when it occurred, who was seen having the post, the reason why it occurred, and so on - all via the tags you use.
Another social media posting tactic that you should be using is to format your posts well. Make sure that everything is clear, concise, and well spaced out - with body text, links and hashtags all separated by line breaks wherever you can. This makes posts easier for people to understand without necessarily reading every word.
You should provide as complete a profile as you can for your business account. Even though it’s not really a social media posting tactic, it can help your posts be seen, and prospective audiences understand who you are and what you do. Your business name, email address and physical contact details like a street address, landline phone number etc. should all be included in your profile, as should any other social media platforms that you use for business. This way, you can expose your potential audience to your social media postings across other platforms too.. Your cover photo is also very important, as it is the first thing people see when they come to your page - especially if they’re a visual learner.
One of the best ways to use social media posting to promote your business is to write articles and blogs on your site, then promote them with social media posts. Remember though that if you take this approach, you need to keep the blogs coming too so that you have something to promote with social media posting.
You should also bear in mind that the real value of social media cannot be measured by the traffic that goes to your website, or the number of followers you have on Twitter or Facebook. Your real success is measured by your ability to reach your prospects and customers, and convert them into paying customers, sales leads and so on - something that actually involves money coming into your business.