Using email to educate your audience to the products on offer within your business is going to serve you well, if you enlist the services of a good stafford digital agency who can get results. It’s easy to do, but the results are immediate.
If you are about to place an email marketing campaign, here are a few tips to consider.
1. Use one squeeze page per email.
Depending on the percentage of subscribers that sign up for your email list. Once you start to get a decent amount of subscriber base, you may need to use different squeeze pages.
One squeeze page is all you need. Depending on the amount of subscribers that sign up for your email list. A well constructed email marketing campaign by a stafford digital agency, and that is not overloaded with other promotions, may allow you to use up to 5 squeeze pages per email.
2. Find a something of value to offer with your email or blog.
One of the main reasons people join a force, is because they in it to build something. The squeeze page needs to have a "call to action" designed on your squeeze page, that is designed to grab the attention of the person reading it.
Using the squeeze page as a means to educate your audience is the most common way of a stafford digital agency using the squeeze page. Doing this is the most effective way to get your prospects to opt-in to your email list. This method goes on in the other email campaigns, it’s important that you go in and offer something of value first.
3. Include a link to your rebuttal page or sales page. People to trust.
Once you get a customer or visitor to opt-in, you need to ensure that you have a way of keeping them informed of your other campaigns or services. This is where your trial offer comes in handy. Now you have an excuse from a stafford digital agency for continuous emails from you without it looking like an immediate spam attack.
4. Your squeeze page will make the difference.
So now you have your squeeze page setup and it's all set to go. Good, here comes the hard part. Now you need to send them out on your adverts. A good squeeze page will have a good number of traffic on it.
Your health and safety newsletter you have designed has people who are interested in your product and service. So now, based on what the stafford digital agency you consult advise, you have a choice of whether to send your audience to your sales page or direct them to your squeeze page. The stafford digital agency will advise you on this. This is where your message needs to flow.
So now when you arrive at your website screens anybody that receives your ad will be redirected to your squeeze page. Your landing page will be integrated with your email marketing program.
5. Include a hyperlink on your ads. This simple step will cause your audience to go directly to the squeeze page where you have also made available your product or service by a stafford digital agency
6. Don't forget to create your squeeze page in internet directories.
If you are meeting people or meeting potential customers face to face. Give them the opportunity to click on the link at the bottom of your ad. This is imperative because if your potential customer is busy and not given the opportunity to read your ad, they are going to move on.
So now when you reach out to make an online purchase, who are you going to think of? Make sure you have a well informed strategy in place, with the help of a stafford digital agency which has expertise in all the core areas of marketing. This includes seo, ppc as well as engagement across all social media channels.