How Can a Web Store Benefit From a WooCommerce Digital Marketing Expert?
An online store is only as good as the information that is available on it’s product pages. If this information is well curated and well optimised to appeal to search engines (giving them a reason to rank a given page highly) then your web store is highly likely to receive more traffic, more opportunities for sales, and actual sales as a result. This is why it is essential to make sure that the store has had good-quality ecommerce SEO work done on it, and especially for a store using WooCommerce, the best place to go for that SEO is a WooCommerce Digital Marketing expert.
Why a WooCommerce Digital Marketing Expert Should Help You With Ecommerce SEO:
So, ecommerce SEO is the way to go when it comes to getting your site URL rank among the most important and valuable sites on the internet. This is why hiring a specialist WooCommerce Digital Marketing expert as your Web Store developer is a prudent move. They’ll be better at getting everything to work on the platform and delivering profit for your business than someone who has simply developed a website for you in the past.
How to Carry Out Basic Ecommerce SEO:
A professional store owner needs to establish links to their store from other high ranking sites that search engines like Yahoo and Google trust. Effective ecommerce SEO as carried out by a WooCommerce Digital Marketing expert will make sure that your site and your products are not only on the first page of the results, but that it is also near the top.
There are SEO tools out there that can inform you of important information regarding your site’s performance and any tasks that need to be taken care of. That information can include the keywords that are applied to your site, the number of links from other sources that are also in the report, the ranking of the page, how many times the page was searched and other important information. However, if you don’t know how to make sense of this data then it is possible to make mis-steps with ecommerce SEO - so our advice is always to give your WooCommerce Digital marketing expert access to any of these tools that you may be using. To be honest I wouldn’t be surprised to see that they’re using these tools already or that they suggest you do so, either.
Some of the tools that you should be aware of are:
Search tools- A simple search should bring up a number of tools for finding out what your pages are being searched for.
Keyword tools- These tools will help you with competitive keyword research that will tend to narrow down your results.
Submission tools- This site will help you to submit your site for review by search engines - a crucial step in improving your ranking without unnecessary delay.
Personal tools- forget tools for mobile apps and web apps, but tools are available for you to use for your own tools and maintenance needs.
Considering Other Devices & Screen Sizes
The days when you needed a computer to access the internet are long gone, and today consumers are bombarded with all types of information from a myriad of sources - their phone, a tablet, a watch - even the glasses they’re wearing. This has led to a situation where having only one version of your website or store simply isn’t enough - as a bare minimum you now need one version for people browsing on computers, and another for those on mobile devices.
One of the biggest advantages of deploying separate mobile and desktop versions of a webstore is that the users get a much more enhanced experience on their platform of choice. Any WooCommerce digital marketing expert worth their salt should quite rightly tell you that search engines do take ease of use into account when calculating where to rank a page, so doing this can indeed have a positive impact on your ecommerce SEO efforts too.