Academia de Mercadotecnia
Gárgoles Saes, Paula
Formación Académica:
Doctora en Creatividad Aplicada por la Universidad de Navarra con la tesis “Modelo reputacional para el sector de la moda”.
Licenciada en Periodismo por la Universidad Complutense de Madrid.
Executive Fashion MBA por ISEM Fashion Business School.
Publicaciones académicas:
Gárgoles, P., & Ambás, G. (2023, July). The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication.In International Conference on Fashion communication: between tradition and future digital developments (pp. 3-13). Cham: Springer Nature Switzerland.
Gárgoles, P., & Garcia Hiljding, I. (2023). La evolución del podcast como herramienta de marketing en la moda de marcas de lujo . Revista Panamericana De Comunicación, 5(1), 23–31. https://doi.org/10.21555/rpc.v5i1.2864
Regadera, E., Gárgoles, P., Pérez, L. (2021). Adolfo Domínguez: The Role of Sustainability on the Social Media Engagement in 2020. In: Sádaba,
T., Kalbaska, N., Cominelli, F., Cantoni, L., Torregrosa Puig, M. (eds) Fashion Communication. Springer, Cham. https://doi.org/10.1007/978-3-030-81321-5_13
Sádaba, T., SanMiguel, P., & Gargoles, P. (2019, July). Communication Crisis in Fashion: From the Rana Plaza Tragedy to the BravoTekstil Factory Crisis. In International Conference on Fashion communication: between tradition and future digital developments (pp.259-275). Springer, Cham.
Hiljding, I.G., Gárgoles, P. (2022). Podcast as an Emerging Branded Content Tool: The Case of Luxury Fashion Brands. In: Rocha, Á.,
Barredo, D., López-López, P.C., Puentes-Rivera, I. (eds) Communication and Smart Technologies. ICOMTA 2021. Smart Innovation,
Systems and Technologies, vol 259. Springer, Singapore. https://doi.org/10.1007/978-981-16-5792-4_34Gárgoles, P. & Sádaba, T. (2018). How to Improve Fashion Reputation:The Role of Sustainability. In 2018 Conference: GFC – Global
Fashion Conference at London.Gárgoles, P., Butkovic, L. L., & Grilec, A. (2018). Country of origin in fashion industry–a literature review. Economic and Social
Development: Book of Proceedings, 741-748.
Gárgoles, P., Brečić, R., & Grilec, A. (2019, July). REPUTATION MODEL PROPOSAL FOR THE FASHION INDUSTRY. In 2019 Global Fashion
Management Conference at Paris (pp. 748-752).Gárgoles, P. (2020). Sustainability Impact on Corporate Reputation in the Fashion Industry. The Case of Spanish Brands. In 2020
Conference: GFC – Global Fashion Conference at Lyon.
Distinciones/premios obtenidos:
Ganador del S&OP Role Model, Unilever
Best Management Customer Marketing, Unilever
Best Customer Marketier, Unilever
Materias impartidas: Mercadotecnia, Mercadotecnia en la Moda, Imagen Corporativa y Protocolo Empresarial
Experiencia profesional:
Profesora e investigadora en la Universidad Panamericana
Consultora de Comunicación y Sostenibilidad en la Consultora Cointegra en Madrid
Comunicación e investigación en ISEM Fashion Business School en Madrid
Contacto: pgargoles@up.edu.mx