Gárgoles Saes, Paula

Formación Académica:

• Doctora en Creatividad Aplicada por la Universidad de Navarra con la tesis “Modelo reputacional para el sector de la moda”. 

• Licenciada en Periodismo por la Universidad Complutense de Madrid.

• Executive Fashion MBA por ISEM Fashion Business School.

Publicaciones académicas:

• Gárgoles, P., & Ambás, G. (2023, July). The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication.In International Conference on Fashion communication: between tradition and future digital developments (pp. 3-13). Cham: Springer Nature Switzerland.

• Gárgoles, P., & Garcia Hiljding, I. (2023). La evolución del podcast como herramienta de marketing en la moda de marcas de lujo . Revista Panamericana De Comunicación, 5(1), 23–31. https://doi.org/10.21555/rpc.v5i1.2864

• Regadera, E., Gárgoles, P., Pérez, L. (2021). Adolfo Domínguez: The Role of Sustainability on the Social Media Engagement in 2020. In: Sádaba,

• T., Kalbaska, N., Cominelli, F., Cantoni, L., Torregrosa Puig, M. (eds) Fashion Communication. Springer, Cham. https://doi.org/10.1007/978-3-030-81321-5_13

• Sádaba, T., SanMiguel, P., & Gargoles, P. (2019, July). Communication Crisis in Fashion: From the Rana Plaza Tragedy to the BravoTekstil Factory Crisis. In International Conference on Fashion communication: between tradition and future digital developments (pp.259-275). Springer, Cham.

• Hiljding, I.G., Gárgoles, P. (2022). Podcast as an Emerging Branded Content Tool: The Case of Luxury Fashion Brands. In: Rocha, Á.,
  Barredo, D., López-López, P.C., Puentes-Rivera, I. (eds) Communication and Smart Technologies. ICOMTA 2021. Smart Innovation,
  Systems and Technologies, vol 259. Springer, Singapore. https://doi.org/10.1007/978-981-16-5792-4_34

• Gárgoles, P. & Sádaba, T. (2018). How to Improve Fashion Reputation:The Role of Sustainability. In 2018 Conference: GFC – Global
  Fashion Conference at London.

• Gárgoles, P., Butkovic, L. L., & Grilec, A. (2018). Country of origin in fashion industry–a literature review. Economic and Social
  Development: Book of Proceedings, 741-748.
  Gárgoles, P., Brečić, R., & Grilec, A. (2019, July). REPUTATION MODEL PROPOSAL FOR THE FASHION INDUSTRY. In 2019 Global Fashion
  Management Conference at Paris (pp. 748-752).

• Gárgoles, P. (2020). Sustainability Impact on Corporate Reputation in the Fashion Industry. The Case of Spanish Brands. In 2020
  Conference: GFC – Global Fashion Conference at Lyon.

Distinciones/premios obtenidos:

• Ganador del S&OP Role Model, Unilever

• Best Management Customer Marketing, Unilever

• Best Customer Marketier, Unilever

Materias impartidas: Mercadotecnia, Mercadotecnia en la Moda, Imagen Corporativa y Protocolo Empresarial

Experiencia profesional: 

• Profesora e investigadora en la Universidad Panamericana 

• Consultora de Comunicación y Sostenibilidad en la Consultora Cointegra en Madrid

• Comunicación e investigación en ISEM Fashion Business School en Madrid

Contacto: pgargoles@up.edu.mx