Admiration Day in the Otaku Culture is celebrated on the 9th of May.
It honors the Animanga creators and the workers that have made their
ideas into works to contribute to: fandom admiration, creative
fan-works, and grass root creators in the otaku community. The day
celebrates the character "Goku" from creator Akira Toriyama for the
days of 5 and 9 are "go" and "ku", which later on was overlapped in 2015
as Goku Day in Japan. The day is sometimes called "Akira Toriyama Day,
Doujinshi Day, Comiket Day, or Fandom Day."
Traditions
Unofficial Akira Toriyama Honor, also known as the Akira Toriyama Day many take a binge on one of his works.
Some people display dragon balls and wish for good luck on this day as it is suppose to be a symbol of a wish
being granted. Those who have figures of dragon ball characters or collectibles tend to decorate with it in mind,
or any of Toriyamas works.
Celebratory Foods
While there is not always food that goes along with this day it is not uncommon to see people cooking foods that are from some of their favorite shows.
While the day maybe seen as a exclusive day for dragon ball creator Akira Toriyama there are no rules saying it can not be for all admired series. Those
who celebrate Toriyama's works tend to eat dishes that show up in Dragon Ball franchise, like Manga Meat and Edamame Beans.
Legal Awareness
Admiration day is a day of speeches that speak of the industry itself and the strengthening bonds of both fans and creators. The speeches are usually
held by industry content creators or predominant fan content creators who emphasis is placed on respecting one another in dedication of the arts.
History of Admirations Day - "Macross Destruction Stateside and Thinning Out Robot Fans"
In the 1980's, Tatsunoko Productions [animation], Studio Nue [story, design, and art direction], and Big West [financial support] which made the
franchise of Macross were its originators. Tatsunoko had licensed their portion of animation of Macross [Macross, Southern Cross, and Mospeada] to
Harmony Gold in 1984 for international distribution rights, series merchandise, to create the identity of a retitled series using macross animation for the
creation of Robotech. These would not permit the international rights to story, design, or art involved in the three seasons liscenced.
In 2000's, Harmony Gold used licensing agreements to cease and desist any import of Macross products internationally which was claimed went beyond
the initial three series and interpret and change old agreements to the entire "Macross franchise". This would pass on to some of the most popular
series at the time, including: Macross Plus, Macross 7, Macross Zero, and Macross Frontier. This made the rest of the world have a Macross series
blackout for over a decade that had many fans turn to american franchise "Battletech" and opposing Japan series "Gundam" and leaving people to
forget almost any idea of the american "Robotech" and stay wishful for "Macross to return to its creators. In 2017, there was an audit on Harmony Gold
which was pursued by Tatsunoko and had threatened that rights could return on March 2021.
Admiration to Legal while nodding to Creators and Fan Works
It was painful for fans to wait for the stagnant distribution, minimal production of goods, and constant lawsuits to stop anything related to robots and
macross from the hands of Harmony Gold, which at this point was known for its predatory approach than proud owner of a famous Japanese series.
There was a group of people made up of initially only Macross fans had joined with Battletech fans, Gundam fans, and Kitbuilders who created a stance
against Harmony Gold and seeing it as an entity of greed for so many titles being stopped, so many series from not arriving in english, stopped products
and fandom at the convention level, and had pushed out many from ever being interested in the robot genre altogether.
In 2012, fans of mecha series had searched the web for a legal answer and stumbled upon several documents for some relief on the situation, which
were: Nathaniel Noda's "(1) When Holding On Means Letting Go: Why Fair Use Should Extend to Fan-Based Activities", (2) How Interpretive Rights Foster
Creativity and Justify Fan-Based Activities, (3) "What Fan-Based Activities Can Teach Us About Intangible Cultural Property". Joshua M. Daniels "Lost in
Translation: Anime Moral Rights, and Market Failure", Patrick McKay " Culture of the Future: Adapting Copyright Law to Accommodate Fan-Made
Derivative Works", This had marked a moment of transformative effects, copyright laws, and creative freedoms of fanworks and awareness on legal
analysis. This conversation had laid the grounds for a day of celebration to be necessary to see all sides of fandom and was called "Fandom Day".
Millennium Evolution from Fandom Day
This day was originally made in celebration of Fandom Day, was for fanfiction, fan art, fan comics, fanzines, fan subs and dubs, fan cosplay, fan remixes
to sound tracks, and other fan content that was made in praise to its show, or the alternative of fan reviews, fan comedy skits, and fan parody. This was
communicated by some who didn't agree with it from the perspective as thievery, unwanted interpretation, unauthorized creativity, and stolen profits
from market usage. The days definition was changed from celebrating fans to including works of parody and reworks of fans while respecting their
creators, but it didn't stop persistent statements that artistic works should not be made, altered, or used under any circumstances. Some even claimed
"There should be no fans and only consumers, since property is less desirable from nerds putting things on a pedestal, so they should be making their
own original works instead."
Following the lawsuits that hit streaming sites, video sites, and web sites that had fan content at the hands of large business empires the day started to
have more meanings attached to its celebrations. It shut down many content producers, pushed away tons of fans to go to some other series, and
continued to ignore the problem of coming up with a solution to alternative ways of getting money than physical content that didn't involve going after
people. In 2017 it was obvious that money from commercial ads, making money from products, making money from events was okay, but video shows
were crippled in commercial production of animation, music, live action, with physical product not moving from store shelves from the digital age of
technology being mainstream.
The most notable case was Toei Animation which targeted Team Four Star for its Dragon Ball Abridged series in America while not crossing terms by
Funimation. It was pointed by some fans that the targeting could have come from defamation, harassment of pride of the work, and injure peoples
interest in the series, which it didn't do as responders stated it got them interested in Dragon Ball and to watch the actual franchise, it heightened their
reputation of the series to have more content related to the series. What did injure Toei Animation company and the Dragon Ball franchise were
targeting of Team Four Star, which caused a backlash of fans, journalists, and blogger news outlets following Dragon Ball Super to strike against Toei
Animation by no longer supporting their products and arguing that the company morals are greedy and corrupt without acceptance of creative fair use.
Admiration Day and the Fandom Movement
While Toei was simply trying to protect their rights it is also pointed out that in Japan it is not widespread knowledge that english comedy involves:
sarcasm filled emotions, cultural knowledge, relatable, and easy to understand, which is not the same as jokes in Japan and can lead to huge
misunderstandings in the creative realm. This brought awareness of the issue, so fandom day had evolved into less of a day to lean on fandom pride
and more of a organized celebration of fandom while admiring creator works in a transformative way. This was started by changing the name of fandom
day to calling it "Admiration Day", ​
Otaku which originally used the day to praise animanga serieses and those involved in them started to also celebrate other fans who made fan creations
and their works as well. It changed the meaning of Admiration Day to celebrate original created works, peoples own expression through creative
fandom, and to celebrate and admire works of their many creators big and small. It would cover the whole spectrum of creativity and passion of fans to
direct their focus at Doujin Festivals like Comiket where people illustrate and paint, self-publish, and scratch build items that are usually unofficial to a
show they are a fan of. This had made many otaku see Admiration day as apart of the "Fandom Movement".
Controversy
​Similarities of Goku Day being formed in 2015 and Admiration Day in 2017 were overlapping in their celebration time.