Marketing

Michelle Gonnet, 2017

Multinational Marketing: An In-Depth Analysis of Starbucks' Promotion Strategies Targeting Consumer Behavior in Latin America

I will contrast the marketing techniques Starbucks employs to promote its products for its native audience in the United States as opposed to its Hispanic audience in Latin America.

Course: BUS 4133

Supervising Professor: Jeffrey Radighieri

Cristina Tapiero, 2017

SunSmart Travel Marketing Plan

I will develop a business plan/marketing strategy for a business that will aid families of all income levels in planning and preparing for their dream vacation.

Course: BUS 4553

Supervising Professor: David Rylander

Kelly Fisher, 2013

The Interrelationship Between Tax Law and War: An Analysis of Tax Policy in the United States

I will research both historical and current tax law and case law and analyze patterns and trends in tax policy during periods of war and make recommendations for future war financing and tax policy decisions.

Course: BUS 4023

Supervising Professor: Reginald Rezac

Amy Dewar, 2009

Hair We Go!

I will research the types of marketing a starting hairstylist should use and develop a service marketing plan for a hair salon named 'Hair We Go!'.

Course: BUS 4153

Supervising Professor: Shweta Singh

Alicia Kurth Shepherd, 2009

My Scholarship Advisor

I will create a business and marketing plan with the goal of establishing a company that teaches college students how to locate scholarships and methods to obtain such funding for higher education.

Course: BUS 4553

Supervising Professor: David Rylander

Natalie Richter, 2008

Magnolia Learning Center Business and Marketing Plan

Using market research, I will create a fully detailed business plan as if I were presenting the new business to a bank to receive a loan, complete with budget, marketing and promotions campaign including advertisements for a new learning center.

Course: BUS 4553

Supervising Professor: David Rylander

Kayla Cornelius, 2006

Cherechez la Femme (Seek out the Woman): A Marketing Plan for John Hancock

I will research the marketing environment and formulate a through plan for marketing strategy.

Course: BUS 4913

Supervising Professor: David Rylander

Andrea Wensowitch, 2004

Camping on a Dude Ranch

Through research, consultations, and creative thought, I will determine whether a functional campground and recreational vehicle site for a local dude ranch is feasible.

Course: BUS 4913

Supervising Professor: Sherrill Taylor

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