YOU^th x VATION

This project is a campaign that promotes zero plastic waste through a designated mobile application with the aim to create awareness and advocate zero-waste lifestyle in Malaysia. The team observed problems revolving in rising concerns over plastic waste from the usage of plastic bubble tea cups in Malaysia.

The objectives of 0% Waste are to reduce waste of plastic especially bubble tea plastic cups & straws and to promote Eco-friendly (zero waste) Lifestyle. The team decided to design an app to solve the problem of plastic waste in bubble tea cups and straws.

In the project, the team proposed to set up zero waste organisation as a mediator between users and bubble tea shops – creating a campaign in which addresses appropriate way of recycling bubble tea cups, as well as encourage users to join in the challenge by bringing their own reusable bottle and straw when purchasing bubble tea to reduce plastic waste. The bubble tea shop would have 0% Waste QR code that requires users to bring their own bottle and straw - where audience can scan and join the “Zero Run Challenge” app to play apart in reducing plastic waste as a community.