YOU^th x VATION

After an investigation by the team, it is analyzed that most Malaysians spend a lot of time in front of digital screens, such like browsing the net and engaged with mobile phone and digital devices that exposes the eyes to screen lights regularly, whereby the team view the latter as an issue to be address.

The problem statement of the team has identify that smartphones have become a staple item in everyday life and many jobs require the usage of the computer, working in front of screens for long hours are becoming a norm during the pandemic, which the team sees it as an issue in eyecare that may lead to health hazards.

Therefore, the team designed "BRIGHT", an e-guidebook to educate audiences between the ages of 15 to 50 to care for their eyes, by designing interesting editorial learnings that are easily understood on soothing digital prints - such as digital posters, video commercial that alert audiences of the importance of caring for their eyesight.