YOU^th x VATION

It is observed by the team that youth today are to adapt in online engagement to present themselves in e-learning and e-interview in this new normal of the pandemic. The team feels that Malaysian youth has a lot to learn in smart dressing in front of the camera, for confidence and professional online face-to-face appearances.

Therefore, this inspired the team to create "Top Image" mobile app, which serves as an online image consultant in educating young adults to keep up with fashion trend and proper attire, impressive video backdrop and good communication skills for online and offline appearances.

For target audience, the team focuses on Malaysian fresh graduates, where a total of 159 survey respondents was analyzed, with the data collected it provide the team direction in firming the brand design - "Top Image”, with the tagline "Outshine".

"Top Image” app by the team was developed with a feature that function to rate users' wearing through instant snap shots that grades the "presentable percentage". The app also recommend outfits based on information of user's career for suitability. Users can preview their choice of professional attire through the app's e-fitting room.

In addition, the app include demo on presentable video background set up for impressive e-interview. Hence, the team wish to widen youth’s fashion sense in professional presentation that would level up image impression of youths today.