YOU^th x VATION

In this project, the team designed a vitality nutrition kit packaging design that would ease the busy schedule of working-class adults. The team observed that Malaysian working-class audiences often prioritized their jobs to work for an earning to raise families and to live a better life, but have neglected their own health. As the team observed most working-class individuals may not have the luxury to consume 3 meals-a-day consistently as they rush to finish their jobs and have no time to prepare or buy food.

The goal of the team is to create a product that provides adequate nutrition, such as energy bar and nutrition powder drink within a single kit to make it easy for the consumer to travel to the workplace because working-class adults are always on the go.

Therefore the team intends to raise awareness and come up with a solution - creating a portable convenient nutrition kit that could be bring around easily by the consumer. Thus, the team believes that the target audience would have sufficient nutrition within a short period of time with this nutrition kit which helps top up energy at work.