YOU^th x VATION

The team has observed that unwise water wastage in Malaysia has been an issue. The problem statement of the team's campaign is that, Malaysians are unaware of proper water usage and rarely practice the habit of conserving water on daily basis. Therefore, the team decided to organise a water conservation campaign, which acts as a guide to proper water consumption for young adults.

The brand design of the team 'DROPLET’S' adopted a continuous logotype style that flows through with the tagline 'Let’s Conserve Water'. The main purpose of this campaign is to create awareness on water conservation among the youths and to nurture the habit of saving water in every household.

The team's solution is a designated educational e-Book with illustration and graphical storylines on effective water saving methods and ethics - with the use of creative visual to communicate effectively to today's audience, to promote better understanding in the subject matter of water conservation.