YOU^th x VATION

In this project, the team has created a new branding and packaging design for sanitizer products. The brand name of the team is “Prozer”, which combines the word 'PROtection' and 'sanitiZER'. The reason for the new branding is a result of the team's investigation on an issue from the news, that indicated some sanitizers in the market was designed to looked similar to a food or beverage packaging, which may lead to the risk of accidental consumption.

To solve this problem, the team has designed and created a new bottle and packaging for sanitizer products emphasised humourously with the tagline "is a sanitizer" to ignite irony on the serious looking packaging graphic design. PROZER's unique-selling-preposition proposed a marketing strategy that caters for value pack of the product that comes with free promotional item.