Brand Foundations

1. Logo Versions

• Main logo (as seen above) 

2. Color Palette (HEX Codes)

Primary: Navy – #0B2545
Secondary: Charcoal – #22252A
Neutral: White – #FFFFFF
Accent 1: Electric Blue – #2D6CDF
Accent 2: Safety Yellow – #FFC857

Attempt to use these exact color codes in Canva, Blaze, flyers, and social posts for consistency and logo brand.

3. Fonts

Headings: Montserrat Semibold
Body Text: Inter Regular

• Headings: Bold, all caps for emphasis.
  
  

• Body: Sentence case, clear & easy to read.

4. Messaging & Tone

Tagline:
Insurance for NJ life — fast, local, a little street smart.

One-liner:
StreetSmart Insurance helps NJ drivers, homeowners, and businesses get the right coverage without the runaround.

Tone:
Local, direct, helpful, slightly edgy (never snarky).

Do:

• Clear tips & NJ references
  
  

• Use approachable language
  
  

• Show personality in captions
  
  

Don’t:

• Overuse corporate buzzwords

• Use scare tactics

• Throw some character within the company, fun posts every once in a while
  
  

5. Profile Bio Templates

Instagram / Facebook:
Freehold-based insurance for NJ life — auto, home, trucking, biz. Tips > fear. Quotes fast. #FreeholdNJ
— StreetSmart Insurance | Freehold, NJ • (732) 462-8343  • hello@streetsmart.insurance  • https://www.streetsmart.insurance/

LinkedIn (Company):
Independent NJ agency. Personal, commercial & trucking coverage with fast, human service. Freehold, NJ. (732) 462-8343  • https://www.streetsmart.insurance/

TikTok (Business Account):
NJ insurance with personality. Quick tips, no fluff. Freehold, NJ. https://www.streetsmart.insurance/

Nextdoor:
Tired of insurance that feels like a foreign language? Streetsmart Insurance is here to make it simple, clear, and surprisingly smart! We're your new local experts, ready to help you navigate policies for your home, car, and more, all with a friendly, professional, and genuinely witty approach. 

Let's get Streetsmart about your coverage! 

Google Business / Yelp:
Independent insurance agency in Freehold, NJ. Auto, home, renters, commercial, and trucking coverage with quick, personal service. Call for a fast quote. (732) 462-8343  • https://www.streetsmart.insurance/

6. Caption Signature

— StreetSmart Insurance | Freehold, NJ
📞 (732) 462-8343 • 📧 hello@streetsmart.insurance  • 🌐 streetsmartinsurance.com