Marketing🎥

Framework (Watch Video)

1. Generate Ideas 

   1. 💡Ideas /🧳Case Studies 

   2. 🎆Holiday and WOW/Smart Rewards Process 

2. Create Content 

   1. Blaze.AI/Ezlynx Email Campaigns/Canva

   2. 📅Content Calendar

3. Share 

   1. Share to Social Media Channels 

   2. Intranet (this site)

   3. Blog-FAQ Page. Optimization Video 

   4. Ezlynx Email Campaigns

4. Analyze

   1. 🗓️Monthly Meetings/Analytics 

   2. Update SOPs

Segments

Focus on 3 departments and incorporating holidays, seasons, and relevant reminders

• Trucking & Transportation: Focus on safety regulations, risk management for trucking companies, cargo insurance, and industry news.

• Personal Lines: Target individuals and families with content about auto, home, life, and health insurance. Use relatable scenarios and emphasize savings and peace of mind.

• Commercial Lines: Cater to businesses with content about property insurance, liability coverage, workers' compensation, and business continuity planning.