Top Digital Marketing & Online Scams
By Rob Thrasher
I have researched SEO and online firms for over twenty years for both my own internal research as well as privately for customers who were conducting due-diligence in the SEO industry. I saved and made customers millions by avoiding scam artists as well as producing excellent results in their search marketing efforts. First of all, almost any program that automates postings, hyperlink swapping, content and the like is completely bogus. There are no software programs that can make your marketing staff into search marketing experts, just as learning how to use Open Office Writer does not make you an author. Much the same as learning how to edit and delete a contact management system does not make you a database expert. Need I continue?
Who Are the Most Likely Digital Scammers
My research indicates there is a strong mix, about 50/50, of existing marketing agencies and "new millennium" businesses who claim to focus just on search marketing who are scamming business managers. This surprised me since my initial thoughts were that the more trustworthy existing ad agencies would be more reliable. Upon further inspection I found that the agencies are not always aware of the fact that they are being scammed by an SEO business, thus, they charge exorbitant fees to their customers. They are as clueless as anybody else, and they are desperate to bring this new offering to their customers, so they pay third parties to conduct the search marketing for their clientele.
Avoid Digital Scammers
Ask the agency for five case studies that specifically highlight what phrases they have attained for which customers and what the results were, in sales, not hits/traffic/pageviews. Results are based upon actual sales, NOT traffic. In other words, they show you the results of their work with before and after snapshots of Google results, how much traffic it generated, but fail to show you how that converted to sales.
If your firm does not have a qualified search marketing expert inhouse, then you are not qualified to buy search marketing or any type of online marketing without being ripped off. I would like to learn more about how Rob can analyze the digital firm I use, or might use, as a secret shopper/investigator. Click to Learn More
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