Tips For Maintaining a Strong Relationship With Current Clients

Post date: Jun 12, 2017 6:55:43 AM

A mistake that some businesses commit is failing to take care of first-time customers, thinking that a sale is complete after a client transacts once with them. While it is technically true, sales experts say that it only becomes a “sale” when the customer either buys again as a repeat client or refers the business to other people. There is then a need to nurture a strong and lasting relationship with clients.

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Here are some of the best ways how to maintain a good relationship with customers:

Exceptional communication

Timely, efficient, and relational communication is key because it shows clients that the business values them as partners and not just a source of revenue. Businesses need to learn the art of knowing how and when to initiate conversations, to send updates, and most importantly, to back off.

Listening to feedback

Without the right attitude, bad feedback can hurt the ego and lead to negative reactions. However, businesses should learn how to respond positively to the dissatisfied client to attempt to change their perception about the organization.

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Additionally, this type of feedback, particularly the ones that hold important information, can become constructive by using them to bring about progressive changes that would please current and potential clients.

Jeff Lupient is a hands-on automotive retail sales manager who utilizes the full scale of his knowledge and experience in the industry to provide top-notch service and create and maintain lasting customer relationships. Read similar artices here.