After Sales Concerns In The Automotive Industry

Post date: Feb 28, 2017 5:50:3 AM

Sales is a rather interesting career. The salesperson finds his crowning glory in the form of a customer who buys his product and seals the deal. There are, however, a number of logical consequences for each automotive product. This is the reality of after sales.

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The first concern has to do with warranty. Cars have warranty clauses in the sales contract, which the client may or may not be mindful of. The good salesperson is proactive in educating the client about the specifics of this.

Another concern is maintenance. It is a standard nowadays to include a maintenance incentive in every car purchase, one that would indicate that a vehicle is due for a free check-up for a certain number of miles driven, or a specific amount of time that has elapsed.

And then much later, the car becomes due for another check-up, with the anticipation of other maintenance issues that logically come at certain points in time. After sales would include a general diagnostic scheme for the much aged car.

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After sales is perhaps the only shot that an automotive sales company has in keeping their clients loyal to them. In the business of selling cars, long standing relationships with clients are most important. This is not easy to achieve, but to aim for it is very much worth the effort to ensure business continuity.

After holding various positions in sales, Jeff Lupient now heads the Lupient Automotive Group. To know more about sales in the automotive industry, visit this blog.