How To Retain Customers In The Automotive Industry

Post date: Aug 23, 2016 12:20:50 PM

So you got your first car sale, but the reality is, engagement does not end there. Keeping your client loyal to your business can be tricky, as you see him eagerly speeding off in his new vehicle, but this does not mean you shouldn’t find ways for him to do repeat business with you.

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In general, the best way to keep your client is to make him remember often enough that you care about his needs.

Aftersales support is crucial in keeping customers loyal. No matter how new a car is, maintenance is an eventuality. Ensuring that you have calculated approximations of maintenance milestones of your client’s car is a good way to keep tabs. An email to your customer saying that his car is already due for a free tune-up and oil change or other maintenance services, creates a very memorable impression.

Small gestures like sending over an anniversary cake celebrating the car’s first year is a symbol of goodwill, as well as a subtle invitation for your client to assess his vehicle’s condition, which he will almost certainly need your assistance with.

Offering him a discount on his second car also allows your client to manage his plans ahead of his next purchase, especially as the average years of car ownership is often pegged at a specific number of years to each car.

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These are small but meaningful things that clients do not easily forget. You’d be surprised to know that one day you will have earned the reputation as your client’s go-to guy for all his automotive needs.

Jeff Lupient, current president and CEO of Lupient Automotive Group, is highly skilled in automotive sales, customer retention, and process improvement. Skills that he has learned and mastered through the many years he served in his family’s chain of car dealerships. For more business management tips, follow this Twitter account.