Ahead Of The Curve:  Using Omnichannel In Automotive Sales

Post date: Apr 10, 2018 5:35:42 AM

Omnichannel is defined as a multi- and cross-channel content strategy that businesses use to generate a great shopping experience for their customers. Many industries have begun employing this tactic to keep up with the continuously evolving market, which is comprised now of empowered consumers with a hunger for real-time information.

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An industry that has generally lagged in this technology is the automotive retail industry, which still heavily relies on the brick-and-mortar setup for sales and marketing. Showrooms and face-to-face discussions and negotiations between car buyers and vendors aid sales, but an omnichannel model complementing traditional methods can push sales relationships further along.

With a well-designed and content-rich website and social media channels, consumers will find it more stress-free to shop for their choice cars.

According to research, today’s customers would love to switch between online and offline channels. The advantages of digital channels should be combined with the physical experience of entering a showroom and seeing, having a feel, and even testing the car in real life. Using an omnichannel strategy, car shopping can be seamlessly integrated and made more efficient, creating a positive shopping experience for customers.

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MN-native Jeff Lupient is currently the president and CEO of Lupient Automotive Group. He has had years of experience in automotive sales, which has helped him amass substantial industry knowledge and key competencies in marketing strategy and operations management. Read more about auto retail by visiting this blog.