Driving the future: Millennials and their car buying habits

Post date: Aug 31, 2017 7:16:46 AM

Millennials have finally reached the age where they can afford to buy their own car. And being tech-savvy, they know their way around the online world, finding exactly all the information they need to help them decide. This includes checking the online presence of car dealers and reading up on customer feedback on products and services. The generation’s buying habits have been largely influenced by what they have read or seen online.

Image source: autotrader.com

Also, millennials, with their love for technology, favor cars that allow them to stay connected to their gadgets. They may not want to have a car that gets attention, but they sure want one that lets them do what they do best: stay connected while even on the go. Offer them cars that best suits their lifestyle. A car that has access to navigation systems, Bluetooth, satellite radio, and mobile integration will surely impress a millennial. 

For a generation that’s branded as lazy, entitled, indifferent to wealth, and opinionated, buying a car may still be overwhelming. They put in more time into researching about car deals than previous generations to be certain about the purchase they are about to make. Millennials spend more time deciding whether the car they will buy is what they need, and not just what they want. In choosing a car, millennials go for practicality over aesthetics. 

Image source: moj.io

Jeff Lupient is the president and CEO of the Minnesota based Lupient Automotive Group. Because of his exceptional skills in marketing and sales, he received the Automotive News 40 Under 40 award in 2012. For more about the industry that he is part of, follow this link.