Euphemisms

"Buy a new or preowned Volvo at Joe's Volvo today!" Preowned? Why not "used"?

Why do car dealers prefer the term "pre-owned"? Do you feel used when they do this?

I wouldn't mind this used car, would you? I'd get over the term pretty fast. But "preowned" is a euphemism, a substitution of a less offensive term with a kinder, gentler one.

"Eu" means good in Greek.

Which is the old car, a jalopy, or Is this a totaled or a pre-wrecked car?

the vintage car, an antique?