Oral Communication

Outcome 3: Present research findings orally in an organized, clear, compelling and professional manner.

Many of your courses have required you to prepare oral briefings. Reflect on what you have learned about the importance of audience to the presentations you make. You may want to consult the attachment, prepared by the Texas A&M University Writing Center, which explains key considerations about audience to the message you deliver.

Guiding Questions

• 1. What did you do? Identify & Analyze

Describe the different audiences targeted by your oral briefings. First, what did you need to learn about your audiences in order to deliver a strategic, succinct presentation? Identify essential questions you should be able to answer about your audience as you prepare your briefing. Second, how are you communicating the information you gathered from scholarly sources and subject matter experts to non-technical audiences? Describe how you determined the scope of your presentation based upon the needs of your audience. Third, how are you adjusting your delivery to audience your presentation addresses?

• 2. What does it mean? Evaluate & Synthesize

How does the audience influence the message and delivery of a briefing? Why is knowing your audience essential to a successful presentation? See handout on Audience Awareness from the TAMU Writing Center.

• 3. Who benefits and how? Transfer (Bottom Line)

What types of audiences do you expect to encounter in preparing and delivering professional briefs in the work you will be doing post graduation? Are they similar or different from the audiences attending the oral presentations you delivered at the Bush School? What do you expect to apply in the workplace from your lessons learned about preparing oral briefings?

Communication Rubric for Capstone Oral Briefing (IA)