Value-Based Consumers

New Generation of Malaysians Shop Value-Based Online

Shopee’s marketplace data shows online consumers are three times more likely to buy products that promote smarter consumption in 2023 than in 2020. Malaysians are increasingly searching for keywords such as ‘pre-loved’, ‘pre-owned’, ‘warehouse clearance’, ‘demo unit’ and ‘thrift’ over ‘new’.

Malaysians Shopped Value-based this Ramadan and Hari Raya

Shopee continues to observe an upward trend towards value-based shopping behaviour throughout Ramadan and Hari Raya Aidilfitri with a 2 times increase of searches containing keywords such as ‘eco-friendly’, ‘Halal’ and ‘sustainable’ in 2023 compared to the same period in 2022.

Malaysian Female Sellers Uplift Other Women on Shopee

Shopee’s 2023 ShopeeSapotLokal Building Connected Communities study finds that 100% of Malaysian women who achieve economic inclusion share their success by uplifting other women in B40 and rural areas.