Shopee and SMEs launch #ShopeeHaul to Empower Malaysian Women
Muslimah Fashion Capsule Wardrobe Tailored for Modest to Modern Types
Shopee has partnered with diverse Malaysian Muslimah fashion SMEs to create a capsule collection tailored for June 2024, in a drive to support local sellers while elevating the confidence of women nationwide. The new 6.6 GayaLitLit #ShopeeHaul wardrobe seeks to provide versatile styling possibilities that can be shopped below RM40 on its platform, especially by Malaysian women from all walks of life.
According to a recent platform study of Muslimah fashion buyers aged 35 to 44 years old on the platform, 7 in 10 Muslimah women who come from mainly rural areas nationwide prioritise comfort first and foremost. When asked how they select their wardrobe, half of these women add to cart items that make them feel confident. Two thirds of those surveyed are motivated to search for new outfits to fit an occasion, or to replace clothes that are worn out.
Shopee’s 2024 Fashion Show, ‘Raya Stail Kita’,
Celebrates Malaysia’s Golden Age of Culture
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, yesterday, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well and buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities, and influencers to style Malaysians for three 2024 trends this Raya: kek lapis, burnt orange, and nostalgia with a twist.
“This fashion show is a love letter to the golden days of P. Ramlee and Saloma,” said Shopee Head of Marketing, Kenneth Soh. “By design, fashion and beauty on Shopee are deliberately wholesome and inclusive for all Malaysians who need to balik kampung, pay respects to their elders, and attend Raya celebrations all over the country with dignity. With Raya Stail Kita, Malaysians can now dress with style and support their local sellers.”
Shopee Unveils 2024 Raya Fashion Trends Online
Announces “#ShopeeRaiLokal Raya Stail Kita” on Shopee Live!
Today, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, unveiled Raya Stail Kita study of Malaysian shopping preferences online this Ramadan and Raya season. The survey of over 1,000 online shoppers conducted last month reveals a rich tapestry of influences, from modest wear to nostalgic traditions, guiding Malaysians’ personal fashion styles and beauty trends. Every year, the platform observes its peak e-commerce shopping and delivery periods for 52 days over Ramadan and Raya as Malaysians actively seek clothes and accessories to prepare for balik kampung.
Shopee Affiliates Embrace Authenticity & Personalisation in 2024
Affiliates emerge as key players in fostering trust & connection among Malaysian users
Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has conducted their ‘Championing Inclusive Commerce 2024’1 study involving over 3,000 affiliates, revealing a resounding positive sentiment for the year ahead. The results highlight a significant trend towards humanised content and increased immersive experience of livestream.
Shopee Influencers Champion Human-Centric E-commerce in 2024
Content creators humanise shopping experiences nationwide
Shopee Malaysia officially unveiled the ‘Championing Inclusive Commerce 2024’ study of over 3,000 Shopee Affiliates. The study discovered that 9 in 10 Affiliates are feeling positive for their e-commerce opportunities in 2024. These affiliates are excited to humanise e-commerce with increased personalisation, engage with more users on posts and livestreams, and drive more traffic for local sellers aligned with their values.
Shopee’s E-Commerce Leadership Fuels Unprecedented Economic Inclusion
Marketplace Integrates 1.5 Million New Malaysian Talents
Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, today revealed demonstrated proof of Malaysia’s radically inclusive digital economy by concluding 2023 with over 1 million Malaysians registered to stream on Shopee Live and over 450,000 new homegrown sellers, influencers, and affiliates incorporated into its marketplace ecosystem nationwide*.
Shopee Super Awards 2023: Where E-Commerce Meets Entertainment and Innovation
Livestream and Affiliate Stars Crowned at Malaysia's Biggest E-Commerce Awards
Shopee Super Awards 2023 returned this year, celebrating the greatest and brightest stars of Malaysia’s booming e-commerce landscape. The red carpet awards show, held on 14 December 2023 at the Majestic Hotel in Kuala Lumpur, was hosted by Naz Rahman and Julie Woon, and featured star-studded performances by Dolla and Vanessa Reynauld. One of the biggest e-commerce awards in Malaysia, Shopee Super Awards shone a spotlight on brands and sellers who successfully transformed their businesses by taking live streaming and affiliate marketing by storm.
Shopee Seller Summit Ushers in New Era of Value-Based Marketing
1,200 Sellers Empowered to Stay Relevant and Drive Economic Inclusion
1,200 Malaysian sellers on Shopee’s platform unanimously resolved to stay relevant with shifting values of younger audiences online by embracing Value-Based Marketing at Shopee’s Seller Summit at Sunway Resort on 21 June 2023. The sixth instalment of Malaysia's most popular annual e-commerce conventions provided a safe space for sellers to incorporate latest online consumer trends and newly launched marketplace features in contributing to the development of local communities across various industries nationwide.
In our Sneak Peek for Shopee Seller Summit 2023, we invited 3 sellers: Sammy from Celovis Jewellery, Roy from PerySmith, and Kim from Ecobb to ask our Shopee managers, CX Chua, Kenneth Soh, and Darut Prasertsri what they can expect to see in the upcoming Seller Summit. Watch the video and find out now!
👋👋 On 21 June 2023, Shopee held their 6th instalment of the annual Shopee Seller Summit - themed Redefining E-Commerce for Value-Based Consumers! Check out all the cool things we did this year!
Click on the Photo and Read About Our Inspiring #ShopeeSapotLokal Sellers
Shopee Sellers Set the Bar for Trusted User Experiences
ShopeeXperts Create Job Opportunities and Upskill Talents for Marketplace
Women in Business Drive Inclusion and Diversity for More Malaysians on Marketplace
Shopee Empowers Sellers to Customise Products for Malaysians
Unearthing Hidden Gems, Upsizing Traditional Industries
Image Gallery