Adapting to Malaysia’s Digital Consumers in 2023
Shopee Unveils How Malaysians Gear Up for Digital Inclusion
Shopee Unveils How Malaysians Gear Up for Digital Inclusion
Of 2,150 Malaysian buyers surveyed, 60% remain steadfast in achieving ambitions and enjoyment in e-commerce in 2023. When asked their New Year Resolutions, 35% of Malaysians want to prioritise personal health and wellness this year. 51% of buyers see the increased importance of greater personalization and shopping flexibility for the new year.
2 In 3 Shopee Influencers Intend to Strengthen Their Niche for Online Selling in 2023
Shopee’s recent study, “Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023” found that 82% of Malaysian influencers feel excited about staying resilient and relevant on e-commerce. Of 940 local influencers surveyed last month, 60% had been with the platform for less than a year.