Adapting to Malaysia’s Digital Consumers in 2023

 Shopee: 63% of Malaysian Sellers Positive about E-Commerce
2023 Consumer Trends Report Reveals Key Drivers of Resilience and Relevance Online



Shopee Unveils How Malaysians Gear Up for Digital Inclusion 

Of 2,150 Malaysian buyers surveyed, 60% remain steadfast in achieving ambitions and enjoyment in e-commerce in 2023. When asked their New Year Resolutions, 35% of Malaysians want to prioritise personal health and wellness this year.  51% of buyers see the increased importance of greater personalization and shopping flexibility for the new year. 
2 In 3 Shopee Influencers Intend to Strengthen Their Niche for Online Selling in 2023
Shopee’s recent study, “Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023” found that 82% of Malaysian influencers feel excited about staying resilient and relevant on e-commerce. Of 940 local influencers surveyed last month, 60% had been with the platform for less than a year.