The Future of E-Commerce with Malaysian Influencers
Malaysian Influencers Forum
Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr Kenneth Soh (Head of Marketing Campaigns at Shopee Malaysia).
Communities Build Trust 30% of Malaysian Buyers Reaffirm Purchase Decisions Through Relatable Influencers
Shopee’s marketplace study examined the motivational structures of 2,459 buyers, consisting of Gen-Z (40%), Millennials (36%), Generation X (17%) and Baby Boomers (7%), in following influencers. Five in ten of Malaysians relate most to micro-nano influencers with follower count under 500,000.
Shopee continues to uplift the nation’s expanding influencer community to grow across Shopee’s various programmes with the recent Shopee Influencers Fest 11.11 Countdown Party. Key Opinion Leaders (KOLs) were given the opportunity to build and strengthen their personal brand on Shopee via networking sessions with the influencer community and connecting with key brands. These KOLs enjoyed a night of creating content for their followers, with live music, a mind-blowing magic show and interactive photo corner.
