Shopee Live

Bayu Somerset, a pioneering fashion brand breathes new life into the local fashion scene with their vibrant designs and inclusive vision. Founded in 2021 by Diana Kamalul and Emir Fauzi, a former banker couple, Bayu Somerset was born from a desire to fill the gap for funky and colourful baju kurung. Traditionally dominated by understated aesthetics, Bayu Somerset offers unique pieces accessible to all, regardless of age, background, skin tone, size, occasion, or season.

Recognising the growing potential of live streaming, Kerepek Azharfood, a traditional kerepek seller, embraced Shopee Live in October 2023 and has since established a strong presence. Their innovative use of Shopee Live to connect with viewers and their dedication to using high-quality ingredients fueled their online success, resulting in a remarkable 80% increase in sales within 6 months. Today, Kerepek Azharfood thrives online, boasting a loyal following of more than 100,000 followers on Shopee, a testament to their successful digital adaptation.

Mikaseries, the brainchild of Shopee Celebrity Squad member Zoey Rahman, has thrived for six years on the Shopee platform, rooted in entrepreneurship, innovation, and inclusivity. Inspired by his experience as an artist observing the demand for long-lasting makeup solutions in the film industry, Zoey leveraged the dynamic capabilities of Shopee Live to transform the beauty and cosmetics shopping experience, dispelling misconceptions and championing diversity in the industry.

Responding to the shifting e-commerce trend towards a more humanised online shopping experience* local celebrities Zoey Rahman and Lan Solo are actively stepping into the digital spotlight, curating and presenting products on Shopee’s own livestream channel, Shopee Mamak. Whether it's Zoey Rahman's insightful product reviews or Lan Solo's captivating demonstrations, these celebrities are going beyond traditional endorsements. This shift towards interactive and personalised content is a win-win for all users, creating a humanised online shopping experience.

Everyday, Dododots empowers over 3,500 Malaysians to embrace their imperfections and practice self-love through Shopee Live. Founded in November 2021, Dododots has designed over 20 series of unique cartoon pimple patches, encouraging individuals to turn their blemishes into a fashion statement.

One homegrown Shopee Live entrepreneur has disrupted the Malaysian sleepwear market by targeting customers searching for trendy, modest, and affordable pyjamas that can be worn publicly. Bella Hazaha Pyjamas, launched in September 2023, has carved out a unique space in ready-to-wear pyjama fashion, by selling over 500 pyjamas daily and becoming a top seller on Shopee Live.

Shopee Affiliate Livestreamer Celeste Phuah simplifies the shopping journey for approximately 36,000 rural Malaysians seeking convenience online every day. Over the past six months, she facilitated the redemption of over six million discount vouchers across the platform. Through her educational Shopee Live sessions, Celeste humanises e-commerce, explaining the intricacies of platform and store vouchers to empower users. 

Syukor Majid, the owner-founder of Kedai Abang Syukor, made over RM 1 Million selling sambal on Shopee Live for three months, and has not looked back. This Penang homegrown seller is not only known for his other brands such as Syukor Burger, Syukor Coffee, Abang Syukor Chicken and Meat Curry Powders, and premix beverages; but also for hosting one of Shopee Live’s most-watched streams during Shopee’s 11.11 Big Sale.

Muhammad Faizz bin Pausan Arif from Terengganu, owner-operator of Keropok Mfaizz, is one of Shopee Live’s top record-breaking rural sellers for selling over RM500,000 keropok lekor in just three months. Every morning at 8am on Shopee Live, he becomes a household name as Malaysian audiences watch him pack two thirds fish meat mixture for instant delivery on his ‘Packing Secara Live’ series.

Malaysian K-pop girl group Dolla took over Kuala Lumpur traffic with a never-before-seen 3D billboard runway fashion show for Shopee's 11.11 Big Sale shopping festival. The 3D billboard teased audiences in front of KLCC Twin Towers on Jalan Ampang for three days before Dolla leapt out to reveal fashion and beauty items available on Shopee, singing and dancing to a remake of their best-selling hit BAD.

PHINIX STORE is the local homegrown seller responsible for making Dubai Chocolates go viral on Shopee Live. Deploying a creative and systematic approach to live selling, founders Husman Setta and Khaled Hassan, also known as Abang Ah Ah switched from a social commerce site to Shopee Live in July 2023 and saw Malaysian candy lovers place more than 1,000 orders per day with them, far outstripping their initial targets of 50 orders a day. 

Earlier this year, Elgini Apparel Sdn Bhd (Elgini), a Penang-based sportswear brand, acquired a 30,000 square foot factory in Nibong Tebal to meet the growing demand for their affordable and high-quality sportswear. Elgini credited the strategic shift to online, with a particular emphasis on live streaming, as one of the key factors for their growing popularity in the local market.

Celebrities Lend Star Power to Malaysian Businesses on Shopee Live

Malaysian celebrities have been using their fame to rally millions of Malaysians on Shopee Live’s daily celebrity livestream show, Shopee Live Skuad Stylo, that airs 8PM every night to promote local businesses, including demonstrating the quality of local-made products and giving real-time personal testimonials of how they use the products in their daily lives.

Northern Malaysia Leads the Way in Shopee Live Streams

Shopee Spotlights Local reveals that the top performing Shopee live stream sellers from each state across Malaysia sold 4.6 Million ringgit in goods in the last twelve months by hosting more than 2,300 streams*. Shopee Live plays an integral role in driving the success of Malaysian businesses, as demonstrated by the recent 9.9 sales event where local sellers achieved a remarkable 36-fold order growth.  

BLH Motor, a Malacca-based motorbike dealership, successfully concluded its 9.9 Super Shopping Day Shopee Live campaign in Malaysia from 7th September to 9th September. The company achieved a record number of orders for over 50 units of 125cc to 155cc motorbikes, surpassing normal day orders by over 15 times in just eight hours of live streaming. Their first-ever 9.9 Super Shopping Day livestream drove 17 thousand engagements, reaching many digitally savvy Generation Z fans.

Shopee Live Skuad Stylo Achieves One Million Engagements in Debut Week

Shopee Live Skuad Stylo, a new Shopee Live segment featuring Malaysian celebrities, local talents, and #ShopeeSapotLokal sellers everyday, successfully concluded its first week of livestream shows with one million engagements from Malaysians. Running daily at 8PM, the captivating segment garnered a total of 370 thousand viewers. Moreover, Shopee Live Skuad Stylo accomplished a remarkable milestone with 19 times uplift in “Add to Cart” conversion during the streams as compared to average day.

Shopee Live Records 12X Uplift in Buyers during 8.8 Fashion & Beauty Campaign

The interactive nature of Shopee’s 8.8 livestream sessions played a pivotal role in fostering stronger connections by complementing Shopee’s real-time customised shopping suggestions as users browse with highly engaging shopping-tainment that drives conversion for sellers. Nationwide, Malaysian viewers across generations tuned in to actively engage and leave comments for their favourite sellers and influencers in real time.