Shop Local, Look Stylish: #ShopeeHaul Supports Malaysian SMEs in Modest Fashion

Curated Collection Offers Three Trendy Styles for RM1-RM40

Shopee’s modest fashion capsule wardrobe, #ShopeeHaul GayaLitLit, is designed to empower young Malaysian women to create stylish and modest looks. Focusing on versatility and flattering silhouettes, the collection offers a variety of pieces that can be combined to achieve three key styles: ‘Sis Ranggi’, ‘Everyday Cantik’, and ‘Anggun Bergaya’. The versatile pieces allow for confident and affordable styling, all while supporting local businesses. 

Designed to flatter all body types and skin tones, this inclusive collection includes staple outfits that can be transformed into three trendy looks, curated by Shopee's in-house stylists. This guide showcases how women can express their personality with grace and confidence.

Shopee and SMEs launch #ShopeeHaul to Empower Malaysian Women 

Muslimah Fashion Capsule Wardrobe Tailored for Modest to Modern Types

Shopee has partnered with diverse Malaysian Muslimah fashion SMEs to create a capsule collection tailored for June 2024, in a drive to support local sellers while elevating the confidence of women nationwide. The new 6.6 GayaLitLit #ShopeeHaul wardrobe seeks to provide versatile styling possibilities that can be shopped below RM40 on its platform, especially by Malaysian women from all walks of life.

According to a recent platform study of Muslimah fashion buyers aged 35 to 44 years old on the platform, 7 in 10 Muslimah women who come from mainly rural areas nationwide prioritise comfort first and foremost. When asked how they select their wardrobe, half of these women add to cart items that make them feel confident. Two thirds of those surveyed are motivated to search for new outfits to fit an occasion, or to replace clothes that are worn out.