Marketing & Listing a Unit

Marketing a property is the first introduction a prospect has to Riva Ridge as a company and to you as a Property Manager. All of the fees for posting to the internet are covered by the technology fee charged to the property owner. Creating the description and deciding the best format is your first step to a great listing. For information on listing the property for rent, see How to List a Property for Rent.

Description

Guidelines for the best property description:

• Include the number of bedrooms and bathrooms

• Include square footage if known, required to be shown on Apartments.com

• Point out the best features of the unit

• Include as much information about well known walkable locations (i.e. close to bus lines, close to shops, close to restaurants)

• Tenant utility responsibilities

• Showing link for prospects to schedule a showing through (if setup)

• Section 8 or HCVP information can only be included if it DOES accept it. 

Important Information to include in listing:

• Brokerage Information

  • Riva Ridge Property Management, 901 Bingham St., Pittsburgh, PA 15203 www.rivaridge.biz (412) 904-1083

  • Not including this information can get the company in trouble

• Leasing Manager Information

  • Manager Name, Phone Number, and Email Address

Photos

Professional photos are always a great conversation to have with your owner. However, professional photos don't always fit the type of property you're trying to rent. For the best photos, keep the below tips in mind:

• Try to get both the floor and ceiling in any pictures you're taking

• It's better to not touch up photos and include features that might be considered less desirable so the photos aren't deceiving

• Make sure you include a photo of every room in the unit

• Take photos of the best features in the unit

• The first photo in the list of photos should be an exterior photo, or a living room if a unit in a multi unit building

• If there are items that can be removed from the photo, move them from the room to take the photo, and then return the item

• Close the toilet lid if it's up

• Try to get good natural lighting

Videos:

It's recommended to take a walkthrough video of the property.

• You can upload this to YouTube through your company email, then add it nicely to your listing

• This will give potential renters a better idea of the actual set up of the unit

• Especially valuable for out-of-state prospects