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Did you know that the shoes you wear and the coffee you drink could be connected to ancient2 mythology? Although those stories may not seem related3 to anything in the modern world, many famous companies actually use mythology in their names and logos.
Nike, for example, has a company name that can be traced back to Greek mythology. One of the company’s founders4 chose the name because Nike was the goddess of victory5. She was considered6 a very fast runner. She also had the power to lead others to victory in battle. The founder’s intention7 was to use the connection to make the company’s products more attractive8 to athletes9. He hoped that customers would relate the brand name to excellent performance10 in sports. In other words, he wanted people who run in Nike shoes to feel as if they were blessed by Nike herself.
As for Starbucks, it is the company’s logo that comes from Greek mythology. Starbucks was founded in Seattle, which is one of the United States’ largest seaports. Coffee beans from all over the world arrive at this port. While looking through some books about the sea, the designer of the Starbucks logo came across an image of a siren. In Greek mythology, sirens were magical creatures assumed11 to have beautiful voices. Sirens would sit on the shore singing, and sailors in passing ships would be drawn to their voices. Starbucks hopes that its coffee will appeal12 to its customers in the same way.
Nike and Starbucks both make clever13 use of Greek mythology. By doing so, they invite consumers to associate14 their brands with the magical qualities15 of these famous figures16. The ancient Greeks may be long gone, but their stories are still all around us.
Vocabulary
Words
1. brand n. [C] 品牌
● Coca-Cola is a famous brand recognized worldwide.
可口可樂是全世界公認的著名品牌。
2. ancient adj. 古代的 ANT modern
● The ancient buildings in Italy attract visitors from all over the world.
義大利的古老建築吸引來自世界各地的遊客。
3. related adj. 相關的 SYN connected
● Research has shown that many health problems are related to stress.
研究已顯示出許多健康問題都與壓力有關。
relate vt. 聯繫 SYN connect
● Anna found it hard to relate the story to her real life.
Anna發現很難將這個故事與她的真實生活聯繫起來。
4. founder n. [C] 創立者
● Hank is not only a cook but also the founder of this local restaurant.
Hank不僅是一名廚師，還是這家當地餐廳的創始人。
found vt. 創立 SYN establish
● Dr. Mackay founded Taiwan’s first western hospital in Tamsui in 1880.
馬偕博士於1880年在淡水創辦臺灣第一家西醫醫院。
5. victory n. [U, C] 勝利 SYN success
● Years of hard work led the tennis player to victory in the game.
多年的努力使這位網球運動員在比賽中取得了勝利。
(p.50)
6. consider vt. 認為
● Kobe Bryant is considered to be one of the greatest basketball players.
Kobe Bryant被認為是最偉大的籃球員之一。
7. intention n. [C, U] 意圖 SYN aim
● Jason has no intention of changing his plan to study abroad.
Jason無意改變他出國留學的計畫。
intend vt. 計劃 SYN plan, aim
● Tina intends to travel to Canada on her own this summer.
Tina打算今年夏天獨自去加拿大旅行。
8. attractive adj. 吸引人的 SYN appealing
● Fiona is considered a very attractive girl in our school.
Fiona在我們的學校被認為是一位非常有魅力的女孩。
9. athlete n. [C] 運動員
● Tai Tzu-ying is one of the most famous athletes in Taiwan.
戴資穎是臺灣最知名的運動員之一。
athletic adj. 運動的；健壯的
● The young player’s athletic career ended because of a serious car accident.
這位年輕球員的運動生涯因一場嚴重的車禍而中止。
10. performance n. [U] 表現
● Ronaldo was praised for his excellent performance in the soccer match.
Ronaldo因在足球比賽中的出色表現而受到稱讚。
(p.51)
11. assume vt. 假定
● Don’t assume that everything you read in the newspaper is true.
不要假定你在報紙上讀到的一切都是真實的。
12. appeal vi. 吸引 SYN attract
● The idea of a work exchange appeals to a lot of young people.
打工換宿的想法吸引了很多年輕人。
appealing adj. 吸引人的 SYN attractive
● The company created an appealing advertisement to promote its new product.
這間公司製作了一個吸引人的廣告來宣傳它的新產品。
13. clever adj. 聰明的 SYN smart
● Wendy came up with a clever idea to solve the problem.
Wendy想出了一個聰明的主意來解決這個問題。
14. associate vt. 聯想 SYN connect, link
● In certain cultures, people associate the color black with death.
在某些文化中，人們將黑色和死亡聯想在一起。
association n. [C] 協會 SYN organization
● We decided to set up an association of photography lovers.
我們決定成立一個攝影愛好者協會。
15. quality n. [C, U] 特質；品質
● Betty has the qualities of a great leader. For example, she is open-minded and responsible.
Betty具有偉大領袖的特質。例如，她開明且負責任。
(p.52)
16. figure n. [C] 人物
● Athena, the goddess of wisdom, was a famous figure in Greek mythology.
智慧女神雅典娜是希臘神話中的著名人物。
Phrases
1. be traced back to 追溯至 SYN date back to
● This style of painting can be traced back to the 18th century.
這種畫風可追溯到18世紀。
2. in other words 換句話說 SYN that is (to say), namely
● The new year is approaching. In other words, we will have a few days off
新的一年即將來臨。換句話說，我們將會有幾天的休假。
3. as for 至於
● The desserts in this restaurant are amazing. As for coffee, it tastes too bitter.
這家餐廳的甜點很棒。至於咖啡，味道太苦了。
4. look through 瀏覽 SYN browse through
● Claire looked through a travel magazine on the train to kill time.
Claire在火車上翻閱一本旅遊雜誌來打發時間。
5. come across 偶然發現
● While Sam was tidying the basement, he came across an old diary.
Sam在整理地下室時，偶然發現了一本舊日記。
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