What is Graphic Design?
Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company’s digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political.
What Do Graphic Designers Do?
Graphic designers, in people’s minds, often get lumped together with fine artists – when the truth is that we’re almost opposites. Artists create to inspire, to emote, to share something that’s uniquely theirs with the world – and the best art lets each viewer find their own interpretation. Designers, on the other hand, create to communicate – we’re visual-thinking problem solvers, and if people are interpreting our message in their own unique ways, well, then we’re just not very good at our job. This field is closely related to marketing and often create marketing images. Some of the items graphic designers create are: Logos//Flyers//Brochures//Posters//Branding// Illustrations// Printing//Concept Art//Packaging Design// Mailers// Invitations//Event Marketing Books//Photography//Image Manipulation// Infographs//3-D Design //Typography// Business Cards// Layout//Car Wraps//Window Clings//T-shirt Designs// Animation// and more!
How Much Can I Make?
Graphic Designers
Develop graphics and layouts for product illustrations, company logos and websites
Median annual salary: $44,830
Web Developers
Use authoring or script languages and managing
tools to design, build and maintain websites
Median annual salary: $63,160
Art Directors
Confer with clients to determine objectives,
budget, background information and
presentation approaches
Median annual salary: $83,000
Multimedia Artists/animators
Design complex graphics and animation using
computer animation or modeling programs
Median annual salary: $64,470
Marketing Specialists
Collect and analyze data on customer demographics, preferences, needs and buying habits
Median annual salary: $60,800Some careers require additional education after high school
Software Quality Assurance Testers
Design test plans, scenarios, scripts
or procedures
Median annual salary: $83,340
Software Applications Developers
Responsible for design, development
and modification of software systems
Median annual salary: $92,660
Public Relations Specialists
Prepare or edit organizational publications
for internal and external audiences
Median annual salary: $54,940
Marketing Managers
Identify, develop or evaluate marketing strategies
Median annual salary: $123,220
Commercial and Industrial Designers
Work with various departments to establish
and evaluate design concepts for
manufactured products
Median annual salary: $62,370
Why CTHS?
The graphic design program at CTHS is a 4 year program that has a lab of 27" Mac computers. Students have the option to work with Wacom tablets for drawing or may use personal devices to complete designs. The lab is a large room where we hold group critique, print and create all kinds of artwork . Students are able to work with industry standard equipment and create a print and online portfolio senior year.
Adobe Illustrator
Adobe Photoshop
Mary Nelson
MNelson@pasadenaisd.org