What is Graphic Design?

Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company’s digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political.

What Do Graphic Designers Do?

Graphic designers, in people’s minds, often get lumped together with fine artists – when the truth is that we’re almost opposites. Artists create to inspire, to emote, to share something that’s uniquely theirs with the world – and the best art lets each viewer find their own interpretation. Designers, on the other hand, create to communicate – we’re visual-thinking problem solvers, and if people are interpreting our message in their own unique ways, well, then we’re just not very good at our job. This field is closely related to marketing and often create marketing images. Some of the items graphic designers create are: Logos//Flyers//Brochures//Posters//Branding// Illustrations// Printing//Concept Art//Packaging Design// Mailers// Invitations//Event Marketing Books//Photography//Image Manipulation// Infographs//3-D Design //Typography// Business Cards// Layout//Car Wraps//Window Clings//T-shirt Designs// Animation// and more!


How Much Can I Make?

Graphic Designers

Develop graphics and layouts for product illustrations, company logos and websites

Median annual salary: $44,830


Web Developers

Use authoring or script languages and managing

tools to design, build and maintain websites

Median annual salary: $63,160


Art Directors

Confer with clients to determine objectives,

budget, background information and

presentation approaches

Median annual salary: $83,000


Multimedia Artists/animators

Design complex graphics and animation using

computer animation or modeling programs

Median annual salary: $64,470


Marketing Specialists

Collect and analyze data on customer demographics, preferences, needs and buying habits

Median annual salary: $60,800Some careers require additional education after high school

Software Quality Assurance Testers

Design test plans, scenarios, scripts

or procedures

Median annual salary: $83,340


Software Applications Developers

Responsible for design, development

and modification of software systems

Median annual salary: $92,660


Public Relations Specialists

Prepare or edit organizational publications

for internal and external audiences

Median annual salary: $54,940


Marketing Managers

Identify, develop or evaluate marketing strategies

Median annual salary: $123,220


Commercial and Industrial Designers

Work with various departments to establish

and evaluate design concepts for

manufactured products

Median annual salary: $62,370


Why CTHS?

The graphic design program at CTHS is a 4 year program that has a lab of 27" Mac computers. Students have the option to work with Wacom tablets for drawing or may use personal devices to complete designs. The lab is a large room where we hold group critique, print and create all kinds of artwork . Students are able to work with industry standard equipment and create a print and online portfolio senior year.


Adobe Illustrator

Adobe Photoshop

Mary Nelson

MNelson@pasadenaisd.org