Publicity can serve several purposes. It can raise the awareness of your local community, which will help you when trying to find volunteers and donations of goods, services or funds. It can help sell tickets. This is good theater and if you have the space sell tickets to the public. Often the public does not realize they are invited. Publicity can also be a feather in the host's cap and help to bring validity to the hosts own program.
Send press releases and public service announcements to:
Newspapers throughout the state for the state festival
Local area newspapers
Local TV
Cable TV
Local Radio
Try to get onto any bulletin board, calendar, arts hot line, weather channel ticker that the above organizations may offer. Let the world know something big is happening and it is happening in your theater.
(This is optional for your own advertising.)
Posters need to be completed (Printed & put out in public) by the end of the day on Friday, 2 weeks prior to the festival. If these posters can be done early enough it can be nice to mail or email them to the performing schools so that they can advertise too.
Posters should include:
(host facility name)
Presents
New Hampshire (State / Regional) Drama Festival
(6-12) Performances
Public Invited
Schedule of all performance titles, schools, times & dates of performance blocks
Ticket Pricing
Where tickets can be purchased
Try to include the NHETG logo and maybe the host Festival Logo. Sometimes these things can be placed in the background.
(This is optional for your own advertising.)
Billboards need to be completed (Painted & put out in public) by the end of the day on Friday, 2 weeks prior to festival
Billboards should include:
(host facility name)
Presents
New Hampshire (State / Regional) Drama Festival
(6-12) Performances
Public Invited
Thursday (date)
Schedule of block start times
Friday (date)
Schedule of block Start times
Saturday (date)
Schedule of block start times
Try to include the NHETG logo and maybe the host Festival Logo. Sometimes these things can be placed in the background. A Regional Festival would only have a Saturday Schedule.