Market Watch

Great site to see the financials of a company and how they are performing over the past 5 years. This is my favorite site to analyze a companies performance and if it is sustainable.

Income Statement

• Sales/Revenue / Sales Growth % (Sales Growth should exceed COGS growth)

• Cost of Goods Sold

• SG&A Expenses (selling, general and administrative expenses)

• Net Income (Compare the growth of sales vs growth of net income)

• Earnings Per Share (EPS) / EPS Growth

Balance Sheet

• Cash & Short Term Investments

• Cash Only - companies that hold more cash than liabilities are more secure in bad economic times

• Total Current Assets vs Total Liabilities

Market Watch also provides the US Economic Calendar on upcoming events that impact the market

• click to see US Economic Calendar

• Consumer Price Index (CPI)

• Consumer Confidence Index

• Gross Domestic Product (GDP)

• Unemployment Rate