Look at the profit since Inception, 10Y, 5Y, 1Y, YTD

You want to see consistency across the board that shows the ROI is also consistent

After large negative years, 1Y, look for a potential entry. 

Bad years are often followed by exceptional years if the fund is diverse.

Note the bottom left (Distributions and View Full Table) - this tells you the dividend that the ETF has paid over time.

Since ETFs have expense ratios, being able to get dividends is another way to maximize your gains

Look at the Fund Inception - funds that can last through recessions, wars, or other crisis are worth taking a look at for investing

2010 Housing Crisis, 2020 Covid, 2022 Recession 

Net Assets of Funds - the larger the better

Shares vs Daily Volume

See the major holdings of the ETF

Make sure you are not exposing yourself to the same stocks in muliple ETFs 

For example, AAPL will be found in many different ETFs, but make sure you are not overweight in only AAPL and own AAPL stocks too.

 Finding various ETFs that perform well and have different holdings will help you to thrive in changing market conditions.

Look at the sectors that the fund holds

Be sure to avoid owning several funds that have the same holdings

The exception to this rule is if another ETF holds a sector you are very adamant about

Consider looking for less exposure of the same stocks in another ETF; if it is number one in one ETF that you hold, consider finding an ETF where it is not the primary holding