Adam (Akila) Aisner, DNP, MSN, NP-C

Abstract:

Background: Cardiovascular disease is the leading cause of death in the United States and frequently ends with heart attack and stroke mortality. The Black community is particularly vulnerable and are at increased risk for cardiovascular disease and have a higher mortality rate compared to other individuals. Uncontrolled hypertension is a significant risk factor for developing cardiovascular disease and this condition can be more difficult to treat in the Black population. Objectives: The primary objective of this Instagram social media project is to determine the effectiveness of Instagram in delivering relevant content that educates that Black community about hypertension and the potential risks for cardiovascular disease. This project aims to educate this population and measure whether exposure to healthcare information on social media sites leads to a change in behavior. This project will measure whether Instagram followers measured their blood pressure after being exposed to information on the platform. Methods: This Instagram project utilized a post-test study design by implementing an Instagram poll question after producing content that was shared on the platform about hypertension. The metrics provided by Instagram provided additional insight into the effectiveness of this strategic communication strategy. Results: Only 5 Instagram followers answered the poll question. While this number remained low the metrics supplied by the Instagram platform which measures other methods of engagement provided useful insight into the applicability of this platform within the healthcare context, in particular when addressing public health concerns. Conclusion: The blood pressure poll question needs revision if used as a method for evaluation of behavior change. The polls are only visible for 24 hours which may have impeded its ability to be seen by users. Metrics for other insights such as level of engagement, comments, etc. showed that Instagram can be useful in some ways for delivering information to a target population. 

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