Reaching the right candidates starts with choosing the right platforms. To ensure your job postings attract a diverse, qualified, and aligned applicant pool, it’s essential to post across a mix of general, niche, and community-focused sites.
This page provides a curated list of recommended job posting websites to maximize visibility and reach for your open positions. These platforms have been selected based on their relevance to Fleet Feet’s hiring needs.
General Job Boards:
Indeed Sponsored Jobs - Cost ranges b/t $350-1000 per job
Note: Indeed may allow you to post one job for free
LinkedIn - Ideal for leadership, marketing, operations, and HQ roles.
Ziprecruiter: Good reach; distributes postings to 100+ job boards. Widely used by retail chains.
Facebook jobs: Useful for hyper-local outreach and community connection.
University & Early Career:
Post jobs on Handshake to multiple Universities at one time (FREE)
WayUp.com: Focus on students and recent grads; diversity-focused as well.
Generation Hired: Gen Z-focused, good for early career talent. (Starts at $100 per 90 days)
Industry Specific:
Niche Job Boards: allretailjobs.com (Follow link for cost details)
WorkInRetail.com: Specifically for frontline and in-store retail jobs (FREE basic, Paid premium)
Running Industry Diversity Coalition: Submit a Job Posting (FREE)
OutdoorIndustry.org (OIA): Job board specifically for outdoor retail & recreation.
Malayky.com: Careers in lifestyle, sports, and outdoor industries.
Fitt/Jobs: Curated health, fitness, and wellness careers.
Diversity, Equity & Inclusion (DEI) Focused:
Queer Outdoors website: Queer Outdoors Job Board (Free)
HBCU Connect - https://hbcuconnect.com/ ($249 per job posting)
Hispanic/Latino Professionals Association - https://jobboard.hlpa.com/ ($199 per job posting)
HIREBLACKNOW - https://www.hireblacknow.com/ - Mission is to get 10,000 Black women hired, trained, or promoted into corporate roles. Join their Slack channel for free, post jobs, network, and build your talent pipeline
By women, for women - Career Contessa ($100 per job posting)
Hire Heroes USA (Follow link for cost details)
Talent Ally - Email jobs@fleetfeet.com to amplify postings internally or with partners.
DiversityJobs.com: Aggregator for multiple identity-based boards (VeteranJobs, HispanicJobs, LGBTJobs, etc.). Strong reach across underrepresented groups. ($250–$300 per post)
Government & Free Community Boards:
State job boards - www.jobbankinfo.org (FREE)
Local Chamber of Commerce Boards: targets candidates with community ties.