What is TYPOGRAPHY?

Typography is the art of arranging letters, words, and text in a way that makes them clear, interesting, and visually appealing. It includes choosing fonts, sizes, spacing, and how text is placed on a page or image.   

How Typography Is Used in Art & Design:

• To Create Mood or Personality

Different fonts can feel fun, serious, playful, bold, or elegant. 

• To Guide the Viewer’s Eye

Good typography helps the viewer know what to read first, second, and last. Size, boldness, and placement all help create visual  hierarchy.

• To Communicate a Message Clearly

Typography makes text easy to read. Proper spacing, alignment, and contrast make a huge difference in how well the message comes across.

• To Add Visual Style

Text doesn’t just say something — it can be part of the design. Shapes, colors, and stylized lettering can turn words into artwork.

How Typography Is Used in Photoshop:

• Choosing and combining fonts

  Students can explore typefaces in the Character panel to find fonts that match their design idea.

• Adjusting spacing

   Photoshop allows control of kerning (space between letters), tracking (overall letter spacing), and leading (space between lines).

• Using text as a graphic element

  Students can warp text, place it inside shapes or images, add shadows, gradients, outlines, and blend modes to make it part of the   artwork.

• Creating typographic art

  Photoshop lets students turn words into shapes, create text masks, overlay images inside text, and build posters, magazine covers,

  and expressive word art.