advertising / Marketing

All advertising shall be conducted under the supervision of the broker. 

This is why all advertising (real estate signs, business cards, advertising, social media campaigns, publications, newspaper ads, etc.) must be submitted to both mn.broker@exprealty.net and marketing@exprealty.net before being published. This is also why “Advertising” for auditing and record-keeping purposes is a required if applicable line item in SkySlope Checklist for Listings. If there is any advertising beyond the MLS (such as newspapers, facebook ads, etc.) these need to be uploaded for broker review. Advertising rules apply to any method of communication including print and electronic media as well as on social media sites. 

Advertising must be done in your Name, Team Name, DBA / Assumed Name, or LLC. You must use your name as it appears on your real estate license in advertising, otherwise, the name must be registered to you with the MN Secretary of State. To apply for an assumed name / DBA, go HERE.

The Company Logo must be clear and prominent in all forms of communication, promotion, and signage. The Company logo must be equal to or larger than your name or any team branding, etc, legible and a minimum size of 0.8 inches or 60 pixels. The logo must be used as is and not be altered in any way. There needs to be space (exclusion zone) around the logo. The size of the exclusion zone should be at the height and width of the letter “e” in the logo. The brokerage logo must be at the top of the agent website (above the fold) and for all social media purposes the “one-click rule” applies. The One-Click Rule = if someone clicks on your name from a social media post (Facebook, YouTube, Twitter, Instagram, Snapchat, Pinterest, TikTok, etc.) it should direct them to your profile page and it should be clear that you are a real estate agent licensed in Minnesota with eXp Realty. 

Any general advertisement must contain the following disclaimer: 

“The statements and opinions contained in this advertisement are solely those of the individual author and do not necessarily reflect the positions or opinions of eXp Realty, LLC, or its subsidiaries or affiliates (the “Company”). The Company does not assume any responsibility for, nor does it warrant the accuracy, completeness or quality of the information provided.”

Fair Housing Logo Agents are strongly encouraged to utilize the Fair Housing Logo on all materials in addition to the REALTOR®/MLS Symbol; including but not limited to signage, business cards, marketing, media, and branded open house signs. 

Advertising & Trade Names You may add the term Real Estate Agent or REALTOR® after your name as long as it follows the trademark rules of the National Association of REALTORS® 

82.69 ADVERTISING REQUIREMENTS.

(a) Any advertising by a licensee must clearly and conspicuously display the real estate brokerage name.

(b) If a salesperson or broker is part of a team or group within the brokerage, the licensee may include the team or group name in the advertising only under the following conditions:

(1) the inclusion of the team or group name is authorized by the primary broker of the brokerage to which the salesperson or broker is licensed; and

(2) the real estate brokerage name must be clearly and conspicuously displayed in the advertising.

Signs & Banners

1. No signs will be placed in front of a listing until the Company has the executed listing agreement.

2. Signs must comply with all local, state and federal requirements. 

3. Signs used must be the signs designed or expressly approved in writing by the Company.

4. Custom sign designs need to be submitted to and approved by eXp Realty Marketing (marketing@exprealty.com) for brand and the state broker(s) for state requirements.

5. Agent may only use approved sign riders, directionals, solds and others signs as needed to support the listing as well as the business of the agent and the Company.

6. Most MLSs prohibit putting up a "For Sale" sign before entering the listing in the MLS. A listing must be reported when it is taken and when it is sold within certain limitations. Agents must follow the MLS rules and comply. Any fine due to the violation will be paid by the agent and not the state broker(s) or Company.

Social Media

1. Use of the letters eXp in a domain name, YouTube channel name, Facebook page, Twitter handle or other social media is prohibited and must be approved by the Company in advance or risk being required to be removed from the respective places online and or turned over to the Company for additional consideration.

2. Acceptable handles/page names include: Agent’s Name, REALTOR® (John Smith, REALTOR®), Agent’s Name brokered by EXP Realty (John Smith, brokered by EXP Realty), or Approved and fully Registered Team Name / Trade Name/ Fictitious Name (The Smith Team brokered by EXP Realty). No longer approved verbiage includes Agent Owned or Powered By. 

3. Your social media communication related to agent attraction must be organic. Using paid ads for the purpose of agent attraction is prohibited. Leverage your existing networks and share your messages without paying for ads or boosting posts.

4. Always be respectful to others by being authentic in your communication. Avoid creating potential misconceptions about eXp Realty by sending messages that contain inaccurate or misleading content. Be positive in your interactions and postings. You are the face of eXp Realty and engaging in negative conversations or posting disparaging content is not productive and will only serve to hurt your reputation, eXp’s brand, and your business.

Websites

1. Websites must have prominent above the fold branding for the Company.

2. Agent-created real estate websites, including real estate-related blogs, will have a link back to http://www.exprealty.com with the anchor text being "eXp Realty" with coding to hide the company links from the search engines is prohibited

3. Domain names used in real estate or relating to the Company’s business may not use the trademark eXp in the domain name.

Business Cards

1. Unless agent has the express permission on a design different than those provided by the Company, agent will use a Company-approved design.

2. Business cards will have the following identifying information on the cards:

   1. 1. 1. Brokerage name

         2. Agent's name as licensed

         3. Agent's title

3. Agents cannot use a title that would reasonably lead someone to believe that the agent is an employee of eXp Realty or representing himself as an employee of eXp Realty. Examples would include Recruiter, Recruiting Manager, Vice President of Agent Attraction, Growth Leader, or any other such term/title that may cause confusion as to the Agent’s position with eXp Realty.

4. Titles may include any of the following, where allowed:

   1. 1. 1. REALTOR®

         2. Real Estate Professional

         3. Buyer's Agent

         4. Listing Agent

5. Title may also list a professional designation as recognized by the National Association of REALTORS® (CRS, ABR, ePro, etc.)

6. Additional items which may be included on the front of business cards

   1. 1. 1. Company provided email address

         2. Agent’s direct phone number

         3. Company website or agent’s careers site

         4. Social media accounts such as LinkedIn, Facebook and/or Twitter

         5. Personal business website or blog

Email Signatures

1. Email Signatures require the following Notice of Wire Fraud Advisory & Confidentiality Notice: 

IMPORTANT NOTICE: Never trust wiring instructions sent via email. Always independently confirm wiring instructions in person or via a telephone call to a trusted and verified phone number. Never wire money without double-checking that the wiring instructions are correct. 

CONFIDENTIALITY NOTICE: This e-mail message, including any attachments, is for the sole use of the intended recipient(s) and may contain confidential and privileged information protected by law. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender by replying to the e-mail and destroy all copies of the original message. 

2. Click HERE for an example of how your email signature should look 

eXp’s Marketing, Growth, and Social Media teams create a lot of great content and here’s the best part about it: the content is designed for you to use as you share your real estate services and the eXp opportunity with others.

Here are our top 3 sources for pre-made, pre-approved, and brand-aligned content that you can leverage and integrate into your marketing mix:

• The eXp Marketing Center

• Official Company Websites

• eXp’s Social Media Channels

EXP MARKETING CENTER

The marketing center has a lot of great content for building your real estate business and growing your revenue share group. You can find presentations, videos, social media “shareables”, letterhead, postcards, and much, much more. Many of these can serve a dual purpose in marketing your real estate services and supporting your agent attraction efforts.

Simply navigate to https://www.expmarketingcenter.com to access this burgeoning reserve of quality content.

OFFICIAL COMPANY WEBSITES

The second resource for company-created content is our official company websites. Although we have many more, I’d like to point out 4 specific sites that can be useful in your marketing efforts. Any of the content on these sites is fair game for you to use and re-share as you engage with your intended audience.

• https://exprealty.com

• https://expworldholdings.com

• https://expcommercial.com

• https://life.exprealty.com

EXP SOCIAL MEDIA CHANNELS

Last, but certainly not least, is a plethora of social media content that is available for you to use and re-share on a daily basis. eXp has a strong presence on platforms like Facebook, Instagram, Twitter, YouTube and more.

Many of us don’t have time to come up with creative, witty, or even informative posts on a daily basis. However, our social media team has gotten pretty good at all of that and anything they publish is fair game for you to post on your own pages, channels, and profiles. And maybe the best part? It’s all been reviewed and approved for compliant usage by our Agents.

Here is a link to a webpage that has links to all of our active social media sites:

https://expworldholdings.com/contact/social-media

Take advantage of these compliant and brand-aligned resources for use in your own marketing efforts. It will save you time and enhance your ability to provide fresh and professionally produced content for your audience. If you have any questions, reach out to our team via email compliance@exprealty.net.