1.7 - Deep Dive (EDC Case Study)

Introduction

How do professional design companies work through a design process? The video you are about to see chronicles the efforts of a world-renowned design firm, as they apply their process to the redesign of a common, everyday product.

One of the best-documented examples of the design process in action took place in Palo Alto, California, at an industrial design firm called IDEO. ABC News gave IDEO the challenge of redesigning the old and familiar shopping cart in just five days. Nightline chronicled the experience and aired the program on February 9, 1999.

This short documentary reinforces the idea that fantastic solutions can be produced under very difficult constraints when the designers have a commitment to the problem, a firm understanding of a design process, and a willingness to operate as a team.

In this activity you will watch the Deep Dive documentary and record information related to the design process used in the redesign of a shopping cart.