1.4 - Ideation and Brainstorming

Introduction

Brainstorming is a crucial step in the design process that encourages creative thinking and idea generation. It involves gathering a group of individuals to freely share and discuss their thoughts, without judgment or criticism, to explore a wide range of solutions to a given problem or challenge. By fostering an open and collaborative environment, brainstorming helps to break through conventional thinking patterns, uncovering innovative ideas and new perspectives that can be refined and developed into practical solutions.

In this activity, we will explore different methods and practices to improve ideation and creativity. Let's begin by reviewing the following presentation.

Now review the videos below to further your understanding of Ideation.

1.4b - Convergent Thinking Versus Divergent Thinking.mp4

Convergent vs. Divergent Thinking

1.4c - IDEO's Brainstorming Rules.mp4

Brainstorming Rules and Practice

SCAMMPER

Watch the video and think about how the SCAMMPER Method can help us develop new products as well as innovate existing ones.

1.4d - Application Of SCAMPER.mp4

Now we will see what team has the best Brainstormers:

The class is divided into 6 groups with 4-6 people per group. Students are provided Sticky notes, butcher paper, white boards and scratch paper for brainstorming. Groups work to see how many ideas they can come up with. Teams are given points for Quantity, Originality, Speed and Substance. For each round you should pick a Recorder. This person will write the ideas on the butcher paper or whiteboard.

Here is the write up for the Brainstorming activity

1.4a - Brainstorming Battle

For more help Learning how to brainstorm check out these resources: