Objective
Showcase your great sale result and increase the pipeline of short-term sellers. This script is purposefully direct and to the point. It will naturally identify clients who are thinking of selling and will clearly identify those who are not. It’s important not to change the direct nature of this script. As with all scripts, tone and enthusiasm are key to successful delivery.
Objectives
Identify short-term sellers, book appraisals, identify future sellers .
Script
Hi NAME, it’s NAME calling from AGENCY.
How have you been? That’s great to hear! I know you're likely busy, I won’t keep you long.
I'm giving you a call as we have just sold ADDRESS at Auction recently for $X which was a new record for a X bedroom, X bathroom home. Did you happen to see that one at all?
It was a great result! We had really competitive bidding on that one/lots of interest in that one and are currently working with X buyers/under bidders that missed out on that property who are really keen to buy into SUBURB. I know you're not likely looking to sell, but I wouldn't be doing my job if I didn't ask - Would you consider selling if we could get you the right price?
Yes! - Ok great, do you have a figure in mind of what you’d want to achieve or will you be guided by the market?
Have a figure in mind: ok great. That makes our job a lot easier - what price would you need to achieve for your property to make it worthwhile making a move?
Guided by the market: No trouble at all, well we can certainly provide insight around that for you.
Depends, what’s the right money? That's a good question! Is there a figure that you have in mind of what you’d want to achieve or will you be guided by the market?
Have a figure in mind: ok great. That makes our job a lot easier - what price would you need to achieve for your property to make it worthwhile making a move?
Guided by the market: No trouble at all, well we can certainly provide insight around that for you.
WOULD CONSIDER SELLING - book it in!
If it’s ok with you, I'd love to book a time that suits to come out to see your home and meet you. That way I'll have a really good feel for your property and what the buyers that we’re working with will likely pay for a home like yours. What days/times suit you?
No, I’m not selling! Not a worry at all. You're in a lovely spot there so I don’t blame you! Honestly, it’s really just for people who are interested as we do have these buyers ready to go.
I'll actually be out your way in STREET NAME just around the corner from you on DAY, if you're free I'd love to pop past and put a face to the name and can give you an update on the value just for your own interest, even though you're not thinking of selling, Would that be ok NAME?
Still no- Not a problem at all. Thanks for your time today NAME, great to talk to you. In the meantime I'll send you our latest Market Report, can I send that one out to you on email or is SMS better?
To end call
Before I let you go NAME, so I am able to be as relevant with any communication and not spam you with unnecessary info, have you got any other plans real estate wise in the next 12 months or so or?
If yes, get details.
Well, thank you so much for your time today NAME, it was lovely to speak with you/I'm looking forward to seeing you on DAY. If ever you need anything at all, please don't hesitate to get in touch! Have a great day!
VOICEMAIL
Hi NAME, this is NAME from AGENCY. Just a very quick call as we have just sold ADDRESS around the corner from you. It was a X bed X bath home on Xm2 (similar to yours) and ended up selling for $X! We have 2 buyers in particular who are leftover from that sale with budgets up to $X that are ready to buy, if you would be open to considering an offer on your property if it was at the right price, please give me a call to discuss on 0400000000