Objective
Call people who have clicked on our email links to delve deeper into their situation and get in the door where possible. Make it easy for them to say yes to the appraisal.
Key point: Do not say anything about the client clicking on the newsletter
CLICKED:
“What's my property worth?” but didn't complete the form
Selling Fact Sheet
Any kind of seller interaction
Hi NAME, it’s NAME calling from AGENCY.
How have you been? That’s great to hear! I know you're likely busy, I won’t keep you long.
The reason for my call today is because I'm scheduled to come out and see one of your neighbours on STREET NAME on DAY and also meeting another neighbour on DAY, while I'm out your way I wanted to check if you'd be interested in an update on your place as well?
I’m not selling! Oh no I don’t blame you! You’re in a lovely spot there. To be honest, your neighbours aren’t sure that they're selling either, they’re just interested in finding out the new value of their home as so much has been changing lately. Would that be of interest to you as well NAME?
Still no: Not a problem at all. In the meantime, we are in the process of sending off our latest SUBURB Market Report, can I pop that one out to you via SMS or is email better?
If yes to appraisal: Not a worry, I've got that one in my diary for DAY at TIME. I'm looking forward to seeing you then.
Before I let you go NAME, so I can be prepared, can I ask, are you getting that one just out of curiosity or?
If selling: That's exciting! Are you thinking this side of Christmas/6mths/12mths or? (get timeframe)
Well thank you so much for your time today NAME, it was lovely to speak with you. Thanks again for your time and have a great rest of your day!
SMS:
Hi CLIENT NAME. It’s NAME calling from AGENCY. I was just giving you a quick call as I will be out your way on DAY meeting one of your neighbours (they’re not selling, just getting an update) so wanted to check if you’d like me to give you one on your place while I’m out there?
If ever you need anything please don't hesitate to get in touch on 0400 000 000. Thanks & have a great day!
NAME | AGENCY
Sellers - we don’t know where they own
CLICKED:
“What's my property worth?” but didn't complete the form
Selling Fact Sheet
Any kind of seller interaction
Hi NAME, it’s NAME calling from AGENCY.
How have you been? That’s great to hear! I know you're likely busy, I won’t keep you long.
I'm calling as we have the latest suburb Market Reports available so I wanted to check if you’d be interested in receiving a copy of that one as well?
Yes; Ok great, we’ll be sending them out in the next few days. Which suburb or suburbs are you interested in? And would you prefer that to be sent via email or SMS? (Offer to hand deliver or post if you want to)
Excellent, well we’ll get that sent out to you, it’s a great report and not too long which is handy. I find the info on page X really informative and easy to digest.
Before I let you go, NAME, can I ask are you interested in that one just out of curiosity or?
If thinking of selling: Well NAME it sounds like the opportune time to get more of an in-depth idea of the value of your place. I'm actually going to be out your way on DAY afternoon/morning, would you be around then for me to pop in?
Just curious; Not a worry at all. I totally understand - you are in a fantastic spot there. NAME, I'm actually going to be out your way on DAY afternoon/morning, although you're not thinking of moving at all, I'd love to pop by and introduce myself in person and can give you a free appraisal at the same time if that's ok? It's always good to keep an eye on values regardless but more than that I'd love to put a face to the name! Would that be ok?
Time doesn't suit: That's ok, I'm always out and about in SUBURB - is there another day that would be better?
Yes: Book it in!
Before I let you go NAME, so I am able to be as relevant with any communication and not spam you with unnecessary info, have you got any other plans real estate wise in the next 12 or so months?
If yes, get details.
Well, thank you so much for your time today NAME, it was lovely to speak with you/I'm looking forward to seeing you on DAY. If ever you need anything at all, please don't hesitate to get in touch! Have a great day!