Objective
Let local owners know about your new listing, identify if they're monitoring the market, open the door for future communication.
Script - your listing, pre - market, neighbours OFI
Hi NAME, it’s NAME calling from AGENCY.
How have you been? That’s great to hear! I know you're likely busy, I won’t keep you long.
I'm giving you a call as we have just listed no# X on your street/around the corner from you. Its the (give brief description) Are you familiar with that property at all name?
That property is a X bed X bath X car on Xm2. It hasn't officially hit the market yet, but as you're a neighbour we wanted to let you know first.
Now, as you can imagine, when properties in this pocket come to market there is strong buyer interest, so if you notice a few extra cars around that's why!
Do you like to keep an eye on the market at all name?
Well while I've got you, our owners (insert names) have asked us to invite you along to view the property before anyone else see’s it, we have a neighbours-only open home this DAY at TIME - Would you be free to come along then?
YES: Great well I’ll pop your name down so we expect you on the day. It’s a great chance to get a gauge on prices but also - if you know anyone looking to buy you can let them know about it too!
NO: Not a worry at all, if you like we can send you a text with the sale price once it sells - would that be of interest? Great and is this the best number to send it through to?
Well that’s all from me today, before I let you go NAME, can I ask, have you got any thoughts on buying, selling or investing in the next 6 or 12 months?
Thanks very much for your time today, have a great day!
VOICEMAIL:
Hi NAME, it’s ______ calling from AGENCY.
Just a quick call as we have just listed ADDRESS around the corner from you, we’d love to invite you to a neighbours only open home on DAY at TIME. With all the activity in the market it’s a great way to get a relevant gauge for your own home. Please call me on 0400 000 000 for more information. Have a great day & see you there!
Script - Other agents listing
Hi NAME, it’s NAME calling from AGENCY.
How have you been? That’s great to hear! I know you're likely busy, I won’t keep you long.
I'm giving you a call as you may have seen no# X on your street/around the corner from you has just been listed. That property is a X bed X bath X car on Xm2. Did you happen to see that one at all?
Yes: ok great, you know the one then. Well it's been listed for X, there's lots of buyers looking in SUBURB at the moment so we're excited to see what it ends up selling for! We'll keep an eye on the outcome and will let you know the result once its sold if you like?
No, I haven't: Not a worry, Well like I said it's a x bed x bath, (give detail iie lowset brick etc) and it's been listed for X, there's lots of buyers looking in SUBURB at the moment so we're excited to see what it ends up selling for! We'll keep an eye on the outcome and will let you know the result once its sold if you like?
Yes, ok great we'll get that out to you.
No: No worries at all.
Still NO - So just to confirm, there's no plans to buy, sell or even renovate in the next 12 months or?
To end call - No worries at all, well thank you so much for your time today NAME, it was lovely to speak with you. Thanks again for your time and have a great rest of your day!
VOICEMAIL:
Hi NAME, it’s ______ calling from AGENCY.
Just a quick call as ADDRESS around the corner from you has just come to market, we'll be keeping an eye on that one and will keep you update with the outcome. Please call me on 0400 000 000 for more information. Have a great day!
SMS Template:
Hi NAME,
Thanks for your time on the phone just now! We're excited to show you ADDRESS on DATE & TIME. Our owners are really grateful for you coming through and sharing to anyone that you come across that their property might suit.
See you DAY!
Many thanks,
AGENT | AGENCY