Math in Marketing

Intro

Math is used a lot in business, especially marketing, which is the branch of business that focuses on selling products to people. Since are minds are very math oriented, there is a lot of math that goes into marketing products to people in an appealing way. When it comes to purchasing things its all about numbers, products are covered in percentages, statistics, and prices. to try to get you to think that they're product is the best.

Market Research

Return on Investment (ROI) is another major part of math in marketing. Marketers have to calculate their ROI to see how much they are making compared to how much they are putting into a marketing campaign. The equation for ROI is gross profit minus marketing investment divided by investment.

Customer Acquisition Cost is another part of math in marketing. Marketers calculate how much it will cost them to acquire a new customer to see if it is worth their expenses. This is found through the formula: total sales and marketing cost divided by number of new customers.

Geometry is also used in advertisements because its proven to capture peoples eyes. Shapes, sizes, and colors are used to capture people's attention for longer periods of time and leave a lasting impression.

Average Lead Close Rate: Marketers need to calculate how many of their potential customers are actually becoming customers. This can be found through the formula: new customers divided by number of leads.

This page by Lily Breese ('19)