My culminating project is about the beauty standards, specifically about how toxic and dangerous it is to teenagers just like me. My goal is to spread awareness about this issue, as well as help change teenager's outlook and mindset to not value themselves based on the beauty standards. 

My process in identifying my audience:

My topic is about beauty standards, so when I was deciding, I had to take to an account of which age group was most affected by this issue. The age group that is most affected by the beauty standards are teenagers, which led me to decision to make teenagers my targeted audience. 

My challenges to get in touch with my audience:

I didn't really faced many challenges to get in touch with my audience, as most of the people around me (such as classmates and friends) are my target audience. This makes it easier for me to get responses to fill in my research survey, feedback survey, and find my audience for my webinar.

What is one unique insight that you learned from speaking to your audience?

At the beginning of my CP journey, I did a survey about what people understand about the beauty standards. What's interesting or unique is that the majority of adults don't agree that the beauty standards are still within our society today and say that they aren't affected by the beauty standards. However for the majority of teenagers they agree that the beauty standards are still within our society and agree that they are affected by it. 

Did your interviews change your perspective on the issue? 

When I did my expert interview with Tante Sania (psychologist), I found out the reason why teenagers are more affected by the beauty standards then adults. Which is because teenagers are usually still trying to find their sense of self and identity, as well as usually still focusing on their appearance and are still easily convinced by social media, therefore they tend develop insecurities about themselves. Adults usually don’t because they have different focuses in life than teenagers.

Testing and Prototyping

Testing phase and survey results:

In the testing test phase, I made a survey for my webinar slide and activities planned for the webinar, in order get feedback, to find out if my product needs to be improved in some areas. I did my survey through google forms and got a total of 33 responses. 

To summarize the survey results, the majority of responders from the survey said:

- They said that by adding activities into my webinar, it made it much more interesting and enjoyable for the audience to participate in. 

- They thought that the design of my webinar was already fitting with the theme of beauty standards and was already generally good. However, there was a comment from someone saying that it was too bright and that I should make the colors softer, which I agree with.

- Generally all the topics that I will provide in my webinar were already good, but they also said I could add more about the negative effects, negative coping mechanisms to avoid, and also how social media is involved with our beauty standards.

Improvements I made based on my testing survey are. . . changing the entire color scheme of my webinar slides, from a more pink or peachy color palette to a more lilac or lavender one. I also decided to add more information in my webinar slides about the negative coping mechanisms to avoid and how social media is involved with our beauty standards. 

The challenges I faced in creating your prototype are. . . finding the right elements, layout, and color scheme for my design and managing my time to complete my final product and other assignments.

Thank you

For visiting my CP google sites!