Faiz Umar Syarifuddin

Short explanation about your CP and your banner 

The extinct of Kearifan Lokal

MY SMART GOAL

• Specific : The goal of my capstone project is to develop a campaign or poster that will alert people to the fact that our culture is beginning to disappear. So that individuals inside or outside of this country will be aware of our culture and be able to use it (traditional games, traditional dances, etc.) in their daily lives.

• Measurable : I'll record my action for this culminating project, along with the outcomes, in my notes. When I take my action and people see that our culture is beginning to fade, I will know that I have succeeded.

• Attainable : assemble facts, observe your surroundings, and ask the five whys : 

1. I'll do some independent research on my subject to obtain information.

2. I can observe and document those around us, whether they be family or neighbors, and study how their daily actions relate to regional culture.

3. Doing five whys can make you aware of which questions you can still not answer.

• Relevant : I value this objective because I want the world to learn more about our culture. I also want our people to understand that we have a variety of civilizations that we ought to learn more about. 

• Time based : By the time I secure a mentor and present my proposal to that person, I will have already begun this endeavor. By taking the necessary steps, I'll probably achieve my target by December or January.

Empathy & Identifying Users

After absorbing all of the information available to me, I begin to consider what I can make of it and what I hope to achieve. People must become more conscious of this issue since our culture is vital to our country. 

In order to identify my users, I must first determine my target market, which is young Indonesians. I wish to get in touch with them and inform them of the Indonesian kearifan local extinction. I connect with my users on social media. It's because teenagers in Indonesia frequently utilize social media, which is incredibly simple to use.

After doing more individual research and interview with experts the challenges are most of the teenagers in Indonesia have gotten influenced by other countries' cultures. After I learned that my perspective changed, now I know the feelings of elders that preserve the culture. 

Define and Ideate

• The products that I chose for my crazy eight ideas are posters, websites, social media campaigns, webinars, podcasts, youtube videos, tiktok videos, and brochures.

• Finding the guest speaker for my interview. Other than that the tight timeline and lots of distractions (playing games, socializing with friends, and etc) make this project kind of stressful for me. 

Testing and Prototyping

Before creating my product, I needed to create a prototype using Canva. I also created a Google Form to share my prototype with my friends and mentors. I inquired about the design and what it is about; the reason I created a survey for my prototype was to determine the shortcomings of my product.  I improved a lot of things on my design after receiving criticism, and I also improved a lot on my information.

Add evidence of your product here (pictures/link)