Calya Laksmi Kinasih

MY SMART GOAL

• Specific : To make sustainable clothing stores more accessible to people and reducing clothing waste by making a small online clothing shop that sells clothing made from used fabrics and clothes. I am making this so there are less clothing waste and so that people can buy sustainable clothing. 

• • Measurable : I will track my progress by doing a journal and maybe share my progress through a social media account to also promote the store. Since my goal is to make a upcycled small clothing store, first I will make the plan for it, then I will prepare the things needed for the project and lastly open the store. 

  • Relevant : This goal is important because the issue is really important. Fast fashion is harming the environment and we need to solve this problem. Since I can’t convince every fast fashion store to stop doing what they are doing, trying to make people buy less fast fashion and reduce the clothing waste is the best I can do. Hopefully, my store can help make less clothing waste and help the environment.

  • Time based : I will follow the timeline for culminating project for this because I don’t want to do things too late or too early.

Empathy & Identifying Users

For Empathizing, I did some research on fast fashion and found that:

• A lot of clothing are polluting the water

• Because of fast fashion there are many un-used clothes that are being thrown away

• Our country is one of the largest clothing producers and consumers

• A lot of people still don't know about this issue

• It is still hard to find sustainable fashion brands here

Other than research and survey, I also did an interview with the co founder of Setali. I found out that fast fashion is bad for the environment and workers. She also said that doing the 4 R (Reuse, Reduce, Repair, Recycle) is a good way to be sustainable.

Define and Ideate

Every time we go to malls we always see fast fashion stores. It is really hard to find clothing businesses that aren’t harming the environment. As a student, I can’t convince the whole fashion industry to stop fast fashion. So I will make a small clothing brand that sells upcycled clothing. I actually had this idea a while before we started culminating project.